Francesca Percival
By Francesca Percival
I'm a late-diagnosed autistic executive coach, supporting and developing understanding of autism and neurodivergence more widely.
I think [autism] matters because there are so many stories related to autism, and people need to understand that disability is not a bad word.
"[Coaching] actually came post-diagnosis, because I had coaching myself. It was one of the sort of strategies I took on to help myself function better."
"[Exercise] matters. It's good for the brain, good for the body."
"[Politics] is scary."
"[Shoes] definitely matter. Always been a special interest, right from as long as I can remember... Sometimes I'll just look at them and like to look at them. And shoe shopping is lots of fun. And you...
"[Video games] can be quite soothing, particularly for autistic brains. I do video games myself in the evening as a way to decompress and regulate."
"[Coffee] gives me a headache."
"[Dogs] don't matter. I'm really sorry. Too many dog lovers. I know there are lots of them out there, but I can't cope with lots of things about dogs."
"[Sushi] doesn't matter. I can't cope with the texture of rice."
I'm a late-diagnosed autistic executive coach, supporting and developing understanding of autism and neurodivergence more widely.
ILM Level 7 qualified, EMCC accredited Executive Coach, founder of Sparkly Frog Coaching and proudly neurodivergent professional. I’m passionate about coaching individuals of all neurotypes—offering executive coaching, career coaching, leadership coaching, and support for everyone from emerging leaders to C-suite and director level. With over 20 years of experience as a senior HR professional, I bring a unique perspective and deep expertise in both operational and strategic HR across multi-site financial services and the education sector. My background includes leading organisational change, TUPE transfers, employee relations, and talent management, always with a focus on empowering people and organisations to thrive.
