I help leaders, founders, and changemakers realign with their values, master self-leadership, and grow on purpose through my True North framework rooted in ethical, people-first strategy.

Alicia Reddin is a strategic empowerment coach, veteran, and founder of True North Collective, where she helps leaders, founders, and changemakers master self-leadership, reconnect with their purpose, and grow on purpose. With a background in organizational strategy, adult learning, and veteran advocacy, Alicia brings a bold yet grounded approach to leadership development—rooted in ethics, clarity, and people-first strategy. Known as a connector, staunch advocate, and fierce empowerer, she’s spent over 15 years guiding individuals and teams to lead authentically, communicate with intention, and navigate growth without losing themselves in the process. Here to help you grow—not just fast, but on purpose.