Kristen Ricupero is a Master Financial Coach, Certified Profit First Professional, and small business advocate who believes thriving local businesses are the backbone of our communities. She's the owner of Financial Fitness Coaching, where she and he...

Kristen Ricupero is a Master Financial Coach, Certified Profit First Professional, and small business advocate who believes thriving local businesses are the backbone of our communities. She's the owner of Financial Fitness Coaching, where she and her team help small business owners build sustainable income, get their finances organized, and actually pay themselves — without burning out in the process. Her approach is holistic: once the business finances are dialed in, she connects them to her clients' personal finances so they're building real wealth, not just revenue. Kristen has been featured in CNBC, Authority Magazine, and Varo Money, and was named a 2021 Pittsburgh Professional Women Influential Leadership Award recipient. When she's not coaching, she's training for her next half marathon, cheering on her kids at their sports, and showing up for her Pittsburgh community.