I’m an eCommerce entrepreneur and operator with over $10M in online sales, best known for building and scaling a high-ticket Shopify store in the eBike space before exiting in 2023. Today, I’m the founder of FRIQ Labs, where we help Shopify merchants...

I’m an eCommerce entrepreneur and operator with over $10M in online sales, best known for building and scaling a high-ticket Shopify store in the eBike space before exiting in 2023. Today, I’m the founder of FRIQ Labs, where we help Shopify merchants make better decisions on high-risk orders using a hybrid of fraud intelligence and human analysis. After dealing with fraud firsthand at scale, I built FRIQ to solve a problem most brands don’t fully understand until it starts costing them serious money. I’ve worked with thousands of stores through consulting and coaching, and I bring a very practical, operator-first perspective to topics like fraud prevention, high-ticket eCommerce, scaling without ads, and improving unit economics. I’ve been featured in Forbes, The Wall Street Journal, and Entrepreneur.com, and I enjoy breaking down complex topics into actionable insights that founders can actually apply.