Carson Heckman Picture
Carson Heckman

Person by Carson Heckman

University of Alabama student and co-founder of SEREVA

About

My co-founder and I are building SEREVA, a premium kava-based restoration brand designed for people who push themselves physically and mentally and want a better way to unwind afterward. Our first product is a single-serve drink mix made with kava, L...

My co-founder and I are building SEREVA, a premium kava-based restoration brand designed for people who push themselves physically and mentally and want a better way to unwind afterward. Our first product is a single-serve drink mix made with kava, L-theanine, lemon balm, glycine, and taurine, created to support relaxation, recovery, and a clear mind. I’m currently a senior at the University of Alabama studying Finance and Business Management, and a lot of what drives me is the opportunity to build something meaningful from the ground up. With SEREVA, we’re working through every part of the process ourselves, including product development, manufacturing, branding, retail outreach, creator partnerships, and building our go-to-market strategy. What I’m most passionate about is entrepreneurship, building strong relationships, and learning through execution. SEREVA has given me the opportunity to combine those interests while creating a brand we believe can become a meaningful part of the growing wellness and recovery space.

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