Jen Aly is a Business Reinvention Mentor, TEDx speaker, and creator of the Freedom & Flow Framework™. She has been coaching business owners for more than 20 years, and today she helps experienced entrepreneurs redesign businesses that no longer fit w...

Jen Aly is a Business Reinvention Mentor, TEDx speaker, and creator of the Freedom & Flow Framework™. She has been coaching business owners for more than 20 years, and today she helps experienced entrepreneurs redesign businesses that no longer fit who they’ve become. Jen knows reinvention from the inside. She became a certified life coach in 2003 and began coaching business owners in 2006. Along the way, she built and ran several businesses of her own, including a successful jewelry design business for nearly a decade. Running a creative product business while coaching others taught her something most business advice misses: creativity isn’t a side talent. It’s a strategic asset. That idea became her TEDx talk, “Harness Creativity as Your Greatest Business Asset,” which was selected for TED.com. Jen’s clients are established owners, many of them women in their 40s and beyond, including creative and holistic practitioners. They have real revenue and a business that works on paper, but something has shifted. They’ve outgrown what they built and they’re ready for more freedom, leverage, and self-expression. Jen helps them decide what to keep, what to cut, and what to rebuild, without starting from zero. Jen’s work combines coaching, consulting, and training. She is a certified Martha Beck Coach and Best Year Yet® Coach and holds an M.S. Her expertise spans pricing, offers, knowing your numbers, hiring, boundaries, and marketing, and she is regularly selected to present workshops in Martha Beck’s coaching community. A former university writing instructor, she now teaches entrepreneurs to use AI as a thinking and writing partner that amplifies their own voice instead of replacing it. Jen has reinvented her own life too. After years of running a referral-based business in Asheville, North Carolina, she sold everything, traveled full time for three years, and rebuilt her business to serve clients around the world. She now works with clients internationally from Mexico. Topics Jen speaks on: -Creativity as your greatest business asset -When your business works but no longer fits: how to redesign it -Reinvention mid-career and building a second act -Using intuition to make real business decisions -How to use AI to amplify your voice, not replace it Learn more at JenAlyCoaching.com.