Melissa is the Executive Vice President of Media Integration at USIM, where she has spent over 12 years driving corporate business transformation and interagency collaboration to improve advertiser outcomes. With a strong direct-marketing background,...

Melissa is the Executive Vice President of Media Integration at USIM, where she has spent over 12 years driving corporate business transformation and interagency collaboration to improve advertiser outcomes. With a strong direct-marketing background, Melissa specializes in consumer-centric media planning, breaking down complex business challenges into strategic, actionable goals. Known for helping clients maximize reach and minimize waste, Melissa excels at aligning marketing efforts with business objectives, even in volatile retail environments. A recognized thought leader on the Forbes Communications Council, a She Runs It Executive Executive Class Member and ongoing featured speaker at MediaPost, Melissa loves spending time with industry peers, assessing the current industry trends and chasing the curiosity around them.