Person by Chelsea VanHoecke
Mom of 3 + founder of Avira AI, building AI-powered support for modern parents. Tech exec turned founder helping families reduce the mental load of parenting.
I’m a mom of 3, former tech executive, and the founder of Avira AI, an AI-powered parenting companion built to help families reduce the mental load of modern parenting. After spending years leading growth and marketing in the tech and AI space, I saw...
I’m a mom of 3, former tech executive, and the founder of Avira AI, an AI-powered parenting companion built to help families reduce the mental load of modern parenting. After spending years leading growth and marketing in the tech and AI space, I saw firsthand how quickly technology was advancing, but also how disconnected many of those innovations felt from the realities of everyday life, especially for parents. At the same time, I was living the exact problem I’m now building to solve: the invisible mental load that comes with managing a family, schedules, milestones, emotions, routines, school communication, groceries, caregiving, and everything in between. Parenting today often happens without the “village” previous generations relied on. Families are more isolated, parents are overwhelmed, and support is expected to somehow fit into the tiny cracks left in an already overloaded day. I started Avira because I believe technology should do more than automate tasks, it should create meaningful support systems for real people. Avira is built around the idea of the “modern parenting village”: combining deeply personalized AI with human connection to give parents support that actually understands their lives, remembers context, and helps lighten the cognitive load. Instead of generic prompts or one-size-fits-all advice, we’re building conversational, context-aware support that knows your family, your routines, and your challenges. As a female founder in tech, I’m also passionate about the shift we’re seeing in entrepreneurship. More women are quietly building impactful companies without massive venture backing, often balancing caregiving, careers, and leadership all at once. I’ve experienced the realities of building in a fast-moving AI landscape while also being a present mother, and I think there’s an important conversation happening around how women are redefining what leadership, innovation, and company building look like. I love speaking about: • The future of AI in everyday life • Parenting and the mental load crisis • Female founders and women in tech • Building startups without traditional VC pathways • AI ethics, personalization, and human-centered technology • Balancing leadership, ambition, and motherhood • The evolution of “the village” in modern parenting My perspective combines hands-on experience in tech and AI with the very real lived experience of motherhood, and how those two worlds are colliding in ways that will shape the future of families, work, and support systems.
Parenting matters because she sees it as happening 'without the village previous generations relied on,' with families more isolated and parents overwhelmed, which drove her to build technology that recreates that support system.
Parenting matters because she sees it as happening 'without the village previous generations relied on,' with families more isolated and parents overwhelmed, which drove her to build technology that recreates that support system.
Does PARENTING matter to you?