Paul Fernandez
By Paul Fernandez
I show entrepreneurs how to think, market, and lead like performers by combining data, storytelling,...
Sport
Paul values [sport] as a unifying form of performance and entertainment: "We all crowd together and we're united by watching... it's a huge part of people's lives and it's performance."
Artificial Intelligence
Paul sees [artificial intelligence] as a pivotal force: "We're at a sort of singularity point, an inflection point with AI. It could take us over, it could be the best thing that ever happened."
Music
Paul believes [music] is transcendent and subjective, able to change mood and transport listeners. "Music is transcendent. It can help you improve mood, it can help gear you up. It can take you somewhere else."
Brand
Paul describes [branding] as "the intangible existence of who you are," emphasizing its foundational role in identity.
#FindAGuest-BeAGuest
Coffee
I show entrepreneurs how to think, market, and lead like performers by combining data, storytelling, and the mindset to win in business.
Paul Fernandez is an entrepreneur, business strategist, and performance marketing expert on a mission to help brands scale profitably, and stand out in a world of noise. As the founder of The Growth Guys, Paul has worked with FTSE100 and S&P500 companies alongside ambitious e-commerce brands, leading campaigns for Team GB, Waitrose, Ocado, and Bulldog Gear. His agency blends creativity with data, proving that smart paid media isn’t just about clicks; it’s about sustainable growth. He’s also the co-founder of SocialPitch.ai, an AI-powered content platform that empowers small businesses to create marketing assets effortlessly, and is currently writing his first book 'The Performance Code'; a book that explores how confidence, persuasion, and adaptability define success in business and leadership. Before launching his ventures, Paul spent years studying the art of performance — literally. As a musician and performer, he learned that business, like the stage, rewards those who can communicate clearly, inspire action, and adapt fast. Today, he shares these insights with audiences worldwide, teaching them how to think, market, and lead like high performers. When he’s not building brands or speaking on stage, you’ll find Paul exploring the intersection of AI and marketing, experimenting with new growth strategies, or reminding entrepreneurs that there are no great marketers, only brilliant testers.