Helping Creatives Build Their Personal Brands On Social Media

Phoebe Parke is a social media coach who helps creative people build their personal brands on social media so they get paid more. A natural-born storyteller, Phoebe began her career as a journalist at CNN International, where she was selected to lead CNN Africa’s social media strategy. She later served as Head of Social Media for Grazia Magazine (2017–2022), transforming the brand’s digital presence, launching innovative social-first campaigns and earning a BSME award for her work. Then, for three years she worked as Head of Social Media at Gordon Ramsay Restaurants, bringing the celebrity chef’s U.K. locations into the spotlight. Now, she coaches creative people, helping them build their personal brands so they stand out and get the recognition they deserve. Phoebe has grown a loyal online following, partnering with Adobe, Instagram and the Chartered Institute of Marketing as a content creator in her own right. When she’s not working, she’s set herself a personal mission to try every single Pilates class in London, yes really.