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Big-picture sustainability is getting uncomfortably specific this week — from using fire as a tool to reimagine forests to tech giants revealing thirsty server farms and coffee roasters failing a looming wage test. It’s the kind of policy, supply-chain, and reputation mix that turns good intentions into tricky tradeoffs (and new pressures for brands that care about how they'd be seen).
Prescribed fire, thirsty data centers, and a coffee wage gap