Fox's $22B Bet: Buying Roku to Control 100M Living Rooms

Digest Newsletter

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Fox's $22B Bet: Buying Roku to Control 100M Living Rooms
Digest Newsletter · Jun 16, 2026
Fox's $22B Bet: Buying Roku to Control 100M Living Rooms

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In a deal equal parts corporate soap opera and tectonic shift, Fox is buying Roku for $22 billion — marrying a major broadcaster to a platform in about 100 million homes. Regulators, rivals and advertisers are suddenly invited to the most awkward family dinner in streaming history.

Streaming media

Fox’s $22B Roku takeover could reshape who controls living rooms

In a blockbuster move, Fox agreed to acquire Roku in a $22 billion cash-and-stock deal, combining a major broadcaster with a platform used in roughly 100 million homes. [P]The marriage gives Fox direct access to Roku’s distribution and ad data, turning a passive set-top into a potential powerhouse for content control and advertising — and guaranteeing a regulatory and industry tug-of-war. Think less rom-com, more merger musical: lots of singing, complicated choreography, and everyone hoping no one drops the mic.