Golf superstar Scottie Scheffler stamped his brand as an icon by shooting a PGA‑record 10‑under 60 at the Travelers, a tidy, viral-proof moment that deepens fan loyalty. [P]Marvel’s Spider‑Man marketing engine kept humming as the new trailer broke view records, showing blockbuster teasers still drive huge engagement. Meanwhile, classic beer Schlitz drew bittersweet crowds for a final toast and Audi’s customer saga ended in a repurchase agreement, a blunt reminder that brand promise requires follow‑through — and that sports marketing increasingly wins by creating live, memorable moments rather than chasing vanity metrics.