Personal Digest: Salesforce's $1B AI bet shakes up CRM
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$1 billion AI push — Salesforce is investing $1 billion to embed AI across CRM as it aims to make systems smarter and boost stock performance.
| Customer Relationship ManagementAI, unified data and the human touch — CRM is having an identity crisis Artificial Intelligence (finance.yahoo.com) · Customer Service (capgemini.com) · Data Management (stocktitan.net) |
 | SustainabilityRegulation overtakes reputation as the primary sustainability driver |
 | BrandBrands clash with AI, insurers, celebs and sneakers — chaos or opportunity? Artificial Intelligence (customerexperiencedive.com) · Pharmaceutical Industry (publichealth.jhu.edu) · Athletic shoe (hypebeast.com) |
 | HandmadeLittle House goes handcrafted: Netflix hires Osage artisans for authentic wardrobes |
 | Referral marketingCreators cash in — until attribution gets messy |