Personal Digest: Why 76% of agencies are betting on podcasts

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Personal Digest: Why 76% of agencies are betting on podcasts
Digest Newsletter · Jul 15, 2026
Personal Digest: Why 76% of agencies are betting on podcasts

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76% of agencies — Seventy-six percent of agencies now allocate budget to podcast campaigns, signaling surging advertiser confidence in longform audio.

Dogs

Dogs

Service dogs: military salute to partners that heal and hold steady

Service animal (legion.org)

Podcast

Podcast

Oprah goes twice-weekly on Prime as podcast ad spending surges

Oprah Winfrey (aboutamazon.com) · Paid Media (podnews.net)

Stanley Cup Playoffs

Stanley Cup Playoffs

Momentum swings, contract questions, and roster chess in playoff season

Colorado Avalanche (mshale.com) · Minnesota Wild (minnesotasportsfan.com) · Detroit Red Wings (sports.yahoo.com)

Performing Arts

Performing Arts

Laughter and country roads: big seasons ahead for live shows

Comedy (wjbc.com) · Trace Adkins (fredericknewspost.com)