Personal Digest: VA awards Salesforce a $1.6B CRM modernization deal
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$1.6 billion — The VA awarded a $1.6 billion Salesforce contract to modernize veteran services and consolidate fragmented systems.
| Customer Relationship ManagementCRM muscles up with government deals and AI automation Government Agency (sg.finance.yahoo.com) · Government agencies (gurufocus.com) · Business Process Automation (martech.org) |
 | SustainabilitySustainability goes tactical: hospitals, semiconductors, and big green financing Medical Imaging (auntminnie.com) · Infrastructure (simplywall.st) · Radiology (rsna.org) |
 | CommunityNeighborhoods: from carwashes to park names and shrinking pools Kindness (tillamookcountypioneer.net) · Public park (bellevuewa.gov) · Public swimming pool (wbrc.com) |
 | BrandBrands stumble and stretch: salmonella, whisky, fonts, and Batman Food Safety (nbcchicago.com) · Video Game (engadget.com) · Whisky (wavy.com) |
 | HandmadeHandmade heritage meets big markets and surprising collectibles Rug (markets.businessinsider.com) · The White Stripes (facebook.com) |
 | Referral marketingPay-to-refer ramps up: betting apps sweeten the invite |