Personal Digest: CRM’s AI paradox: widespread use, little impact
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88% adoption, 39% measurable impact — Companies report 88% AI adoption in CRM but only 39% see measurable impact, highlighting a gap between tool deployment and value capture.
 | Customer Relationship ManagementAI adoption is high but results are surprisingly low |
 | SustainabilityPFAS-free gear, shaky reports, and sustainability that still needs receipts Textile Industry (snowindustrynews.com) · Water Supply (prnewswire.com) · Pet Food (petfoodindustry.com) |
| BrandSpider‑Man and a nicotine playbook push brand moments everywhere Spider-Man (pagesix.com) · Film (news.kalshi.com) · Manufacturing (wsj.com) |
 | HandmadeCelebs and studios cozy up to soap, candles and craft merch |
 | Referral marketingSearch engines are stealing the tailwinds from referrals Web Search Engine (marketingedge.com.ng) · Organic Traffic (ppc.land) |