Personal Digest: Why CMOs Are Racing to Fix 25% Customer Loss
Digest Newsletter
·
Aug 12, 2026
Personal Digest: Why CMOs Are Racing to Fix 25% Customer Loss
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25% of customers — Targeting-first tactics still lose 25% of customers, pushing retention to the top of marketers' priorities.
| MarketingMarketing pivots from one-off spends to sustained revenue engines Artificial Intelligence (chicagobooth.edu) · Business-to-business (marketscale.com) · Brand Management (adage.com) |
 | Entrepreneurship$10M boost to bring startup support to rural founders |