Personal Digest: Teens Trust Moms, Not Influencers — 73% Say So

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Personal Digest: Teens Trust Moms, Not Influencers — 73% Say So
Digest Newsletter · Aug 21, 2026
Personal Digest: Teens Trust Moms, Not Influencers — 73% Say So

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73% of teens — A new study finds 73% of teens trust their mothers over influencers when making purchases, highlighting the enduring power of family influence for brands and loyalty programs.

Sustainability

Sustainability

Packaging, consoles and batteries point to tighter eco standards

Video Game Console (sonyinteractive.com) · Packaging (petfoodindustry.com) · Battery (techxplore.com)

Brand

Brand

HOKA surges as teens trust moms more than influencers

Running shoe (seekingalpha.com) · Influencer Marketing (stagwellglobal.com)

Handmade

Handmade

Documentary spotlights artisans fighting to keep craft alive

Documentary Film (theartnewspaper.com)

Referral marketing

Referral marketing

Referrals go bespoke at the top while viral growth runs below

Financial Advisers (thinkadvisor.com) · Customer acquisition (stocktitan.net)