Wednesday Weekly: Fewer than 1 in 10 B2B brands use linear TV

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Wednesday Weekly: Fewer than 1 in 10 B2B brands use linear TV
Digest Newsletter · Oct 14, 2026
Wednesday Weekly: Fewer than 1 in 10 B2B brands use linear TV

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under a tenth of B2B brands invest in linear TV — A recent survey found that fewer than 10% of B2B brands are putting budget into traditional linear television advertising.

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