Scaling a VC-Backed Company: Real-World Insights from a Founder Who Built from the Ground Up

Jared Siegal is the founder and CEO of Aditude, a fast-growing SaaS company helping digital publishers streamline their operations and scale their businesses. With a career rooted in programmatic advertising, Jared began his journey at Answers.com, where he made early contributions to revenue operations and developed a hands-on understanding of both the business and technical sides of ad monetization. He later joined Playbuzz (now EX.CO), where he led the video team and managed key publisher accounts. What started as a solo consultancy in 2019 quickly evolved into Aditude—a company now recognized among the top 500 fastest-growing private companies by Inc. 5000. Under Jared’s leadership, Aditude secured $15 million in Series A funding in 2023 and has grown to a global team of 30+ employees. His approach blends deep technical expertise with a commitment to transparency, innovation, and customer-first thinking. Outside of work, Jared enjoys playing golf, traveling to Walt Disney World, and spending quality time with his family.