Why Purpose-Driven Branding Matters, with Melissa...

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Why Purpose-Driven Branding Matters, with Melissa Fors Shackleford, Healthcare Marketing Strategist & Author

4 days ago

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Melissa Fors Shackelford

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WHAT'S HAPPENING

Melissa Fors Shackelford discussed her focus on helping mission-driven brands align their values with messaging, emphasizing the importance of authenticity, leadership, and purpose in modern marketing and healthcare communication.

WHY IT MATTERS

Authenticity, purpose, and alignment with values are increasingly vital for brands and individuals. These qualities foster trust, fulfillment, and competitive advantage, especially as transparency and social responsibility become societal expectations.