Why Purpose-Driven Branding Matters, with Melissa... | Article

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Why Purpose-Driven Branding Matters, with Melissa Fors Shackleford, Healthcare Marketing Strategist & Author

3 months ago

Featuring

Melissa Fors Shackelford

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WHAT'S HAPPENING

Melissa Fors Shackelford discussed her focus on helping mission-driven brands align their values with messaging, emphasizing the importance of authenticity, leadership, and purpose in modern marketing and healthcare communication.

WHY IT MATTERS

Authenticity, purpose, and alignment with values are increasingly vital for brands and individuals. These qualities foster trust, fulfillment, and competitive advantage, especially as transparency and social responsibility become societal expectations.

Topics

HEALTH CARE

Melissa Fors Shackelford

3 months ago

Melissa Fors Shackelford says healthcare matters because "all of us are a healthcare consumer" and "there's nothing more precious than your healthcare or your loved one's."

VACATION

Melissa Fors Shackelford

3 months ago

Melissa Fors Shackelford is a "big advocate" for vacations: "Taking that time to decompress...you're gonna be a better leader, coworker, mother, father..."

CORPORATE SOCIAL RESPONSIBILITY

Melissa Fors Shackelford

3 months ago

Melissa Fors Shackelford says corporate social responsibility "absolutely matters more and more every day" and "ties directly into who you are as a brand."

VIDEO GAME

Melissa Fors Shackelford

3 months ago

Melissa Fors Shackelford says video games matter as "an outlet for a lot of people" and a "stress reducer," even if she doesn't play herself.

LEADERSHIP

Melissa Fors Shackelford

3 months ago

Melissa Fors Shackelford says leadership "absolutely matters" because "everybody is a leader in one way, shape, or form" and "people are watching you no matter what."

ARTIFICIAL INTELLIGENCE

Melissa Fors Shackelford

2 months ago

Melissa Fors Shackelford believes artificial intelligence "absolutely matters" for healthcare, technology, and marketing: "It can help with graphics, editing, analytics..."

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