From Burnout to Business: Lessons in Starting a Creative Studio

Lea Selekman is the founder and executive creative director of Real Creative Co., a Philly area creative studio helping solopreneurs, coaches, and nonprofits show up like the experts they are. After spending over 10 years inside agencies and in-house non-profit teams, Lea traded burnout and buzzwords for bold ideas that made real impact. Their work combines strategic and lean storytelling chops with modern and clean design, and they’re on a mission to make good branding accessible for real people—not just aspirational. When she isn’t creating break through content for her clients, you can find Lea running around with her two daughters, trying not to kill her plants, and caffeinating heavily (likely all three at once!) You can learn more or keep up with the (occasionally messy) magic of building something real at www.real-creative.co