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M

Matters

What's important right now. Stuff on your radar.

NM

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What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
1 Health Care 95% M 2 The economy 93% M 3 Money 92% M 4 Family 92% M 5 Inflation 92% M 6 Free speech 90% M 7 Food 90% M 8 Government spending 88% M 9 Mental Health 86% M 10 Cybersecurity 86% M
Highest Not Matters
1 MrBeast 91% NM 2 Celebrity 88% NM 3 Dating 87% NM 4 Taylor Swift 87% NM 5 Diet Coke 85% NM 6 Tom Hanks 84% NM 7 The Beatles 83% NM 8 Star Wars 82% NM 9 Extraterrestrial life 75% NM 10 UFOs 74% NM
Featured Split
1 True Crime 51/49 2 Movies 49/51 3 The arts 51/49 4 Sport 52/48 5 Chocolate 48/52 6 Social Media 47/53 7 Hantavirus 46/54 8 Coffee 54/46 9 Comedy 54/46 10 Gardening 54/46

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Your profile, built from what you care about.

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The internet is loud and it's getting louder. Matters keeps you rating — so your feed is built on what you decide matters, not on whatever was loudest that day.

Pet
PET

Jolene says pets matter: "Pets are our opportunities to experience unconditional love."

3mo

Does PET matter to you?

Brand
BRAND

Melissa says Branding "always matters" for individuals and organizations alike, urging everyone to consider "what do you stand for, what do you want to be known for" — including their own personal brand.

2mo

Does BRAND matter to you?

Pet
PET

Avelyn says pets matter: "They definitely teach you how to take care of something, because when you're a child, you're very self-centered."

9mo

Does PET matter to you?

Entrepreneurship
ENTREPRENEURSHIP

Jolene says entrepreneurship matters because "it gives you the freedom to believe that there's something inside you."

3mo

Does ENTREPRENEURSHIP matter to you?

Storytelling
STORYTELLING

Storytelling is the basis of everything Amanda does professionally.

11mo

Does STORYTELLING matter to you?

Stock Market
STOCK MARKET

Allen Spence says the stock market "matters a lot" because "a lot of people have their retirements, their pension, a lot of their wealth is tied up" in it.

8mo

Does STOCK MARKET matter to you?

Emotional intelligence
EMOTIONAL INTELLIGENCE

DJ says emotional intelligence matters "more than almost anything," especially for parents and business owners: "If you can't regulate yourself, then you're flying off the handle at all times... you're always stressed out. You're never enjoying anything."

11mo

Does EMOTIONAL INTELLIGENCE matter to you?

Reality Television
REALITY TELEVISION

Heather Johnson says reality TV matters: "That is my life. I watch murder and reality TV...that's all I watch."

8mo

Does REALITY TELEVISION matter to you?

Mental Health
MENTAL HEALTH

Renas Raza says mental health matters: "Mental health is so important, and with the social media thing as well, just make sure that everyone's nice on social media, good for your mental health. Go out in the sun, feel good and travel as well."

8mo

Does MENTAL HEALTH matter to you?

Academy Awards
ACADEMY AWARDS

Lauren says the Academy Awards don't matter, though she makes a small exception: "Love the faction."

2mo

Does ACADEMY AWARDS matter to you?

humor
HUMOR

Kate Torode says humor "a hundred percent matters" because "without humor, I don't think we could survive as a society" and "imagine going a day without laughing?"

8mo

Does HUMOR matter to you?

Resilience
RESILIENCE

Samantha says resilience is a skill you build: "You are not defined by the things that happen to you, but by the actions that you take after."

6mo

Does RESILIENCE matter to you?

Nature
NATURE

Renas Raza says nature matters: "Absolutely ties in with everything. Your mental health and the sun and just our bodies. We just need to feel, connected to earth and life."

8mo

Does NATURE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Grant sees artificial intelligence as important "in a lot of different constructs," especially for "what vulnerabilities are getting introduced into the wild."

10mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Market Capitalization
MARKET CAPITALIZATION

Elvin thinks market capitalization is "really, really sensitive to opinion" and not a true indicator of strength: "even a billion dollar companies can fail."

6mo

Does MARKET CAPITALIZATION matter to you?

Sport
SPORT

Paul values sport as a unifying form of performance and entertainment: "We all crowd together and we're united by watching... it's a huge part of people's lives and it's performance."

10mo

Does SPORT matter to you?

Economic Policy
ECONOMIC POLICY

Doug Cardell says economic policy matters: "Economic policy is basically life policy... how could anything matter much more."

5mo

Does ECONOMIC POLICY matter to you?

Team Building
TEAM BUILDING

Shoshana values team building when it means people having real conversations and growing collectively as they develop individually.

10mo

Does TEAM BUILDING matter to you?

Creativity
CREATIVITY

Amanda says creativity matters "a hundred percent" because "you need creativity for solutions to get out of problems, for ways to come up with collaborations... to make the best of your gifts."

11mo

Does CREATIVITY matter to you?

Dyatlov Pass incident
DYATLOV PASS INCIDENT

Mary is fascinated by the Dyatlov Pass incident: "It's one of those unsolved kind of cases that's like really what happened to those people. I'm very big on mystery and things like that."

11mo

Does DYATLOV PASS INCIDENT matter to you?

Space Exploration
SPACE EXPLORATION

Matthew says space exploration "doesn't matter to me," though he notes "it matters to humans."

8mo

Does SPACE EXPLORATION matter to you?

Neuroscience
NEUROSCIENCE

Neuroscience matters to Cendrine because it enables precise identification of underfunctioning brain areas and targeted training to improve diverse outcomes.

2mo

Does NEUROSCIENCE matter to you?

Mental Health
MENTAL HEALTH

Kate Torode says mental health "absolutely matters" and is "very open" about her struggles, urging society to "accept that it's nothing that the individual did wrong."

8mo

Does MENTAL HEALTH matter to you?

Climate Change
CLIMATE CHANGE

Matthew says climate change matters.

8mo

Does CLIMATE CHANGE matter to you?