What actually matters right now?

Punk matters to Jennifer because it is about social disruption and cultural protest through performance and music.

David Murrin says social media matters "when used with wisdom" as it "circumvents conventional news outlets," but warns it's "dangerous when it comes to eliciting feelings of inadequacy and fomo."

Heather Johnson says cats matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

Marc Foreman says shopper marketing matters: "I'm living proof. It's the whole example of going in for one thing and coming out with 10. That's all shopper marketing...geniuses at work...know exactly how to put stuff together to make it really pop."

Anne Catherine Bedard believes artificial intelligence matters as "it's a tool" and "already in our lives." She says, "We have to learn to use it when appropriate."

Andrea says daycare matters because "not all families can stay home" and urges parents to "research the care center" and "check your children every time."

DJ sees chess as a metaphor for life: "Life is one big game to be played, and if you've ever played chess with someone who plays checkers, they're really easy to run around."

Jennifer says storytelling matters: "Storytelling is, again, the oldest form of connection that we can do with each other. That creates intimacy and connection."

Though not a player herself, Melissa says Video games matter as "a release" and "stress reducer" for many, even recalling executives using them to "build camaraderie" across the country.

Film matters to Maria because Southern California film festivals provide important content for the platform.

Allen Spence says cryptocurrency "matters" and highlights its utility: "crypto does have utility...it's also very good for foreign payments" and can make remittances easier.

Doug Cardell says socialism matters "as a threat... if it should happen here, do we want the country to fail? So, yeah, it matters."

Anne Catherine Bedard says perfectionism matters "with a caveat" and advises, "done is better than perfect."

Barton says coffee matters: "it just feels good... it allows me to kickstart my day in a routine that feels great."

Tressa's gut says Coachella Valley Music and Arts Festival does not matter — "right now at this time, it does not matter that much," though she acknowledges she struggles to fully explain why.

"I think photography is an art form and I think it's a great way to keep memories alive."

Ella says community service "matters a lot"—it's about "being involved in your community, helping, volunteering." She always invites friends to join, showing how much it matters to her.

Maria acknowledges deep sea mining matters globally but says, "me personally, I guess it doesn't... it's not on your radar."

Longevity matters to George because it's about living stronger and more vibrant, not just longer—staying active and independent well into later years drives his work.

Marc Foreman says virtual reality matters: "The nature of reality itself is all about perception...I just see the whole world as almost a virtual canvas...you can interact with it and change it however you want."

Brian says physical health "really matters to me in a much more acute way than before since my cardiac arrest...exercise, what we put into our bodies, and how we treat ourselves all have an effect on our whole health."

Data privacy matters, but less than people expect. Everyone who wants your data probably already has it and more than you expect, so that issue already has sailed.

Brian says resilience "matters. It's how you respond to failure...the ability to move beyond those, learn from those and keep going with pursuing your goal matters."

Jennifer says writing matters: "Writing and the idea of human beings being able to create symbols that they leave behind... predates language. So probably writing matters. I don't know why. It's dumb and hard, but."