What actually matters right now?

Jennifer says writing matters: "Writing and the idea of human beings being able to create symbols that they leave behind... predates language. So probably writing matters. I don't know why. It's dumb and hard, but."

Creativity matters to Jennifer because, in a world favoring proficiency and productivity, creativity supports more than what seems obvious.

Grant says skiing matters "when there's snow, especially on a powder day," but notes it doesn't matter in the macro sense.

Jennifer says counterculture matters: "To have culture, you need counterculture. You need people pushing the edges and breaking things apart and having different ways of looking at whatever it is in culture."

Anne Catherine Bedard says personal branding matters because "everything that you do is your brand" and "the way you define that box is important."

Amanda is passionate about Neapolitan pizza: "Neopolitan Pizza for the win. Absolutely the best."

Marc Foreman says shopper marketing matters: "I'm living proof. It's the whole example of going in for one thing and coming out with 10. That's all shopper marketing...geniuses at work...know exactly how to put stuff together to make it really pop."

Heather Johnson says reality TV matters: "That is my life. I watch murder and reality TV...that's all I watch."

Paul loves Dogs — he owns a dachshund he calls "the most fascinating" and "most intelligent" around, enthusiastically recommending: "if you're single and you need a pal, get a wiener dog."

Ella admits memes matter: "I'm always doom scrolling on TikTok. Laughing at memes."

I think autism matters because there are so many stories related to autism, and people need to understand that disability is not a bad word.

Andrea says politics does not matter: "My thoughts...should not be a reflection on how somebody else's world should be," especially "in front of your children."

Elvin says library research "probably not matters anymore" because "a lot of stuff is on the internet" and AI tools offer "more richer knowledge."

Kate Torode says humor "a hundred percent matters" because "without humor, I don't think we could survive as a society" and "imagine going a day without laughing?"

Marco believes entrepreneurship matters: "You've got to be your own boss. We need to build our own ovens in order to bake our own pies. Stop eating everybody else's."

DJ finds Brazilian jiu-jitsu humbling: "Technique beats force... I rolled against a girl who was probably about 80 pounds... and she absolutely dominated me for about 25 minutes. And it was just, I tip my hat for the technique."

DJ says emotional intelligence matters "more than almost anything," especially for parents and business owners: "If you can't regulate yourself, then you're flying off the handle at all times... you're always stressed out. You're never enjoying anything."

Heather says Sport matters as "a great way to bring people together," especially now when "too many people are lonely and feeling like they don't belong."

Amanda loves exercise but jokes she's better at faking it than doing it.

Heather Johnson says minimalism matters: "I have stuff and I don't wanna move it all, so I'm trying to...call it out."

Heather Johnson says restaurant reviews matter, as they inspire her copycat recipes and travel adventures.

Mary is fascinated by the Dyatlov Pass incident: "It's one of those unsolved kind of cases that's like really what happened to those people. I'm very big on mystery and things like that."

Brian says fatherhood "matters so much. It's the hardest job and the greatest job in the world." He believes fathers being there has "such a positive influence on people growing up and becoming healthy adults."

Renas Raza says mental health matters: "Mental health is so important, and with the social media thing as well, just make sure that everyone's nice on social media, good for your mental health. Go out in the sun, feel good and travel as well."