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The internet shows us what's trending. It never shows us what's important.

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M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
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Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
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Astrology
ASTROLOGY
M

Anne Catherine Bedard says astrology matters: "I'm not very well versed, but I will absolutely lend an ear. If someone says, well, the moon is...do tell. How is my week?"

8mo

Does ASTROLOGY matter to you?

Pet
PET
M

Renas Raza says pets matter: "They make you feel so good and they're adorable and you just wanna save them all."

9mo

Does PET matter to you?

sunlight
SUNLIGHT
M

Renas Raza believes sunlight is essential: "the sun is life to me" and "our bodies crave it, and we need it. And for our mood, for our health, and basically for just our overall beings."

9mo

Does SUNLIGHT matter to you?

Academy Awards
ACADEMY AWARDS
NM

Lauren says the Academy Awards don't matter, though she makes a small exception: "Love the faction."

3mo

Does ACADEMY AWARDS matter to you?

Air fryer
AIR FRYER
M

Heather Johnson says air fryer matters: "It makes everything so much faster...I love it."

9mo

Does AIR FRYER matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
M

Lauren says Artificial intelligence matters as "the future of accessibility" and "the future of participation when used with proper governance."

3mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Kat
Kat
Mindfulness
MINDFULNESS
M

Kat believes mindfulness matters: "To be present, to enjoy every moment that you have because it'll go away... we really have to enjoy the present moment."

9mo

Does MINDFULNESS matter to you?

Burnout
BURNOUT
M

Mary sees burnout as a major obstacle: "That is what keeps you from living your life and it keeps you from enjoying life."

1y

Does BURNOUT matter to you?

Storytelling
STORYTELLING
M

Storytelling matters to Barton because, as an adoptee from Vietnam, a sense of belonging and welcome is important, especially amid global challenges of refugees and migration.

5mo

Does STORYTELLING matter to you?

Chris Singel
Chris Singel
Search Engine Optimization
SEARCH ENGINE OPTIMIZATION
M

Google has gotten a lot better at reading like a human than humans have gotten at writing for computers. Just make content that’s valuable… and the robots will understand it.

4mo

Does SEARCH ENGINE OPTIMIZATION matter to you?

Emotional intelligence
EMOTIONAL INTELLIGENCE
M

DJ says emotional intelligence matters "more than almost anything," especially for parents and business owners: "If you can't regulate yourself, then you're flying off the handle at all times... you're always stressed out. You're never enjoying anything."

1y

Does EMOTIONAL INTELLIGENCE matter to you?

Hiking
HIKING
M

Mary says Hiking matters: "it's important for everyone to have time and experience in nature and get the exercise that we need."

1mo

Does HIKING matter to you?

Storytelling
STORYTELLING
M

Jennifer says storytelling matters: "Storytelling is, again, the oldest form of connection that we can do with each other. That creates intimacy and connection."

9mo

Does STORYTELLING matter to you?

Concert
CONCERT
M

Marco says concert matters: "Music takes the soul. It calms the savage beast...music is...stories that help you relate to what's going on in the world...settle you down and help you grow."

4mo

Does CONCERT matter to you?

Coffee
COFFEE
M

Coffee matters to Amanda: "I drink about a liter of coffee a day."

1y

Does COFFEE matter to you?

Pizza
PIZZA
M

Kesley says pizza matters for sure: "I like pineapple on my pizza, which is hot topic, but I do."

1y

Does PIZZA matter to you?

Supercomputer
SUPERCOMPUTER
M

Elvin believes supercomputers "definitely matter" because they could enable "super intelligence" and help "solve all those scientific problems or cure cancer."

7mo

Does SUPERCOMPUTER matter to you?

Coffee
COFFEE
M

Amanda is clear: Coffee "matters a lot" every morning — and sometimes afternoon and before bed too. She skips the pricey coffee shops and says, "my coffee shop is open. I just need to go do it."

1mo

Does COFFEE matter to you?

Socialism
SOCIALISM
M

Doug Cardell says socialism matters "as a threat... if it should happen here, do we want the country to fail? So, yeah, it matters."

7mo

Does SOCIALISM matter to you?

Real Estate Investing
REAL ESTATE INVESTING
M

Marco says real estate investing always matters: "You can revitalize dead communities...build legacy and long-term success...I love the fact to see people making money if they know how to invest correctly."

4mo

Does REAL ESTATE INVESTING matter to you?

Honey
HONEY
NM

"I really like spicy food and I really like honey. And I do not think that those two things should mix, especially when it's late at night and you're trying to put it on toast and you grab spicy honey instead of normal honey."

10mo

Does HONEY matter to you?

LABUBU
NM

Heather Johnson says Labubu dolls do not matter.

9mo

Does LABUBU matter to you?

Mental Health
MENTAL HEALTH
M

Avelyn says mental health super matters: "Life's a journey and being healthy and having people to help you through it is a big deal."

11mo

Does MENTAL HEALTH matter to you?

Burnout
BURNOUT
M

Zarya thinks Burnout matters because she 'left medicine after years of training' and faced it again in motherhood, urging women to know 'you don’t have to do it all right now.'

1y

Does BURNOUT matter to you?