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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
1 Health Care 95% M 2 The economy 93% M 3 Inflation 92% M 4 Family 92% M 5 Money 92% M 6 Food 90% M 7 Government spending 88% M 8 Mental Health 86% M 9 Education 81% M 10 Technology 81% M
Highest Not Matters
1 Celebrity 88% NM 2 Taylor Swift 87% NM 3 Dating 87% NM 4 Diet Coke 85% NM 5 Tom Hanks 84% NM 6 The Beatles 83% NM 7 Star Wars 82% NM 8 Popular Culture 73% NM 9 Fashion 68% NM 10 Video games 62% NM

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Your profile, built from what you care about.

Not a popularity card. A smarter link in bio — built around what matters to you and why.

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Reality Television
REALITY TELEVISION

Reality TV does not matter to Ella: "I don't really watch reality TV." reality television

4mo

Does REALITY TELEVISION matter to you?

Technology
TECHNOLOGY

Technology matters to George because it's the ultimate tool for freedom and self-reliance—simple, accessible, and empowering ordinary people over big companies.

1mo

Does TECHNOLOGY matter to you?

Air fryer
AIR FRYER

Heather Johnson says air fryer matters: "It makes everything so much faster...I love it."

8mo

Does AIR FRYER matter to you?

Sleep
SLEEP

Maria insists sleep is "essential. It's something that we all need to be able to survive and just be healthy."

10mo

Does SLEEP matter to you?

Resilience (psychology)
RESILIENCE (PSYCHOLOGY)

Resilience (psychology) matters to Barton because it's about having clear strategies for challenges—walking the walk, not just using the word.

2mo

Does RESILIENCE (PSYCHOLOGY) matter to you?

Pizza
PIZZA

Amanda is passionate about Neapolitan pizza: "Neopolitan Pizza for the win. Absolutely the best."

11mo

Does PIZZA matter to you?

#FindAHire
#FINDAHIRE

An open position for a host with Division 1 athlete, college coach, or sports media experience and strong recruiting knowledge in sports.

1mo

Does #FINDAHIRE matter to you?

Stoicism
STOICISM

Matthew says stoicism matters, calling it a way to be "a better dad, a better son, a better brother, a better person" and credits it for making him "a better lawyer and...a happier lawyer."

8mo

Does STOICISM matter to you?

Library
LIBRARY

Elvin says library research "probably not matters anymore" because "a lot of stuff is on the internet" and AI tools offer "more richer knowledge."

6mo

Does LIBRARY matter to you?

Entrepreneurship
ENTREPRENEURSHIP

Grant says entrepreneurship matters: "that's where a lot of great ideas come from and AI is kind of accelerating that. It absolutely matters."

10mo

Does ENTREPRENEURSHIP matter to you?

Extreme ironing
EXTREME IRONING

Maria says extreme ironing does not matter to her: "Not matters. Not at all. Although... I would watch it if it was like on ESPN or something."

10mo

Does EXTREME IRONING matter to you?

deep-sea mining
DEEP-SEA MINING

Maria acknowledges deep sea mining matters globally but says, "me personally, I guess it doesn't... it's not on your radar."

10mo

Does DEEP-SEA MINING matter to you?

Swimsuit
SWIMSUIT

Renas Raza says swimwear matters "because I feel like everyone wears swimwear and you just wanna wear a cute piece. It doesn't have to have benefits to it, but it just, yeah, it definitely matters. But if you can have a bikini that has benefits, go for that."

8mo

Does SWIMSUIT matter to you?

Neuroscience
NEUROSCIENCE

Neuroscience matters to Cendrine because it enables precise identification of underfunctioning brain areas and targeted training to improve diverse outcomes.

1mo

Does NEUROSCIENCE matter to you?

Video Game
VIDEO GAME
Kat
Kat
NM

Kat says gaming does not matter: "It doesn't, for me, it doesn't matter. It's time wasting, but for many people, maybe, yes, it matters."

7mo

Does VIDEO GAME matter to you?

Mental Health
MENTAL HEALTH

Cathy says mental health matters: "it's part of our wellness package" and "it's not just...a mental health crisis."

2mo

Does MENTAL HEALTH matter to you?

Debt Collection
DEBT COLLECTION

John Fuhrman says debt collection matters: "If somebody owed me money, I'd want to collect it."

7mo

Does DEBT COLLECTION matter to you?

Data privacy
DATA PRIVACY

Data privacy matters, but less than people expect. Everyone who wants your data probably already has it and more than you expect, so that issue already has sailed.

3mo

Does DATA PRIVACY matter to you?

Coffee
COFFEE

Barton says coffee matters: "it just feels good... it allows me to kickstart my day in a routine that feels great."

3mo

Does COFFEE matter to you?

Parenting
PARENTING

Angela Fuller says parenting matters because "I am teaching my boys a ton of life lessons" and "they get to watch me never give up and the grit that I have."

3mo

Does PARENTING matter to you?

Pizza
PIZZA

Grant says pizza matters "when pizza is on the radar, it's like, oh, let's go," but admits he's not a pizza aficionado.

10mo

Does PIZZA matter to you?

Indiana Hoosiers
INDIANA HOOSIERS

David says Indiana Hoosiers matters as 'more than fandom—it's identity, loyalty, and a lifelong connection.' Devotion runs deep, rooted in tradition and pride.

2mo

Does INDIANA HOOSIERS matter to you?

Lacrosse
LACROSSE

"I really love lacrosse. I'm a right defenseman. ... It's football, but you have to be a little bit more athletic to know where the ball is and where your stick is. And I wish more people played it. It's really fun."

8mo

Does LACROSSE matter to you?

Music
MUSIC

Music does not matter to Ella: "I'm not like a big, like I don't listen to music that much. That's why." music

4mo

Does MUSIC matter to you?