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The internet shows us what's trending. It never shows us what's important.

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Rate the topics you care about. And the ones you don't.

M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
1 Health Care 95% M 2 The economy 93% M 3 Money 92% M 4 Family 92% M 5 Inflation 92% M 6 Free speech 90% M 7 Food 90% M 8 Government spending 88% M 9 Mental Health 86% M 10 Cybersecurity 86% M
Highest Not Matters
1 MrBeast 91% NM 2 Celebrity 88% NM 3 Dating 87% NM 4 Taylor Swift 87% NM 5 Diet Coke 85% NM 6 Tom Hanks 84% NM 7 The Beatles 83% NM 8 Star Wars 82% NM 9 Extraterrestrial life 75% NM 10 UFOs 74% NM
Featured Split
1 True Crime 51/49 2 Movies 49/51 3 The arts 51/49 4 Sport 52/48 5 Chocolate 48/52 6 Social Media 47/53 7 Hantavirus 46/54 8 Coffee 54/46 9 Comedy 54/46 10 Gardening 54/46

What you get.

Your profile, built from what you care about.

Not a popularity card. A smarter link in bio — built around what matters to you and why.

New topics. New ideas.

Browse topics. See how people scored them. Read their takes. A new way to explore what's actually on people's radar.

Content built just for you. Literally.

Take a break from creating the perfect post. Just rate what matters, add a few notes, or join a podcast. We turn it into shareable topics, clips, and clear "whys," written in the third person. The fun part is deciding what matters.

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A feed built around what matters.

The internet is loud and it's getting louder. Matters keeps you rating — so your feed is built on what you decide matters, not on whatever was loudest that day.

Community Service
COMMUNITY SERVICE

Ella says community service "matters a lot"—it's about "being involved in your community, helping, volunteering." She always invites friends to join, showing how much it matters to her.

4mo

Does COMMUNITY SERVICE matter to you?

Current events
CURRENT EVENTS

Current events matter to David because they reveal values, fears, and what society stands for, helping make sense of the present and future with wisdom and purpose.

2mo

Does CURRENT EVENTS matter to you?

Sport
SPORT

Heather Johnson says sports matter: "Go hawks, go Vikings. I'm all about my Indiana fever. Woohoo."

8mo

Does SPORT matter to you?

Freedom Of Speech
FREEDOM OF SPEECH

Allen Spence says freedom of speech "matters a lot" and insists "people get to say what they want...even if it's the most hateful things or things you don't agree with."

8mo

Does FREEDOM OF SPEECH matter to you?

Cat
CAT

Heather Johnson says cats matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

8mo

Does CAT matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Marco says artificial intelligence matters: "I don't want technology to totally replace who we are...but as a society we need to embrace technology...to make us better."

2mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Air guitar
AIR GUITAR

Shoshana says air guitar matters to her because she loved it in her punk rocker days and even has photos playing on a broomstick.

10mo

Does AIR GUITAR matter to you?

Sushi
SUSHI

"Sushi doesn't matter. I can't cope with the texture of rice."

1y

Does SUSHI matter to you?

Sustainable Energy
SUSTAINABLE ENERGY

Sustainable energy matters to George because true freedom and resilience come from producing what you need at home, free from fragile supply chains and big corporations.

1mo

Does SUSTAINABLE ENERGY matter to you?

Pet
PET

John Fuhrman says pets matter: "I've always had animals around... it's the best therapy, 'cause you work out everything and you're taking care of the animals."

7mo

Does PET matter to you?

Neurodiversity
NEURODIVERSITY

Amanda says neurodiversity matters and stresses the importance of acceptance: "We need to focus on what we have in common instead of the divisions."

11mo

Does NEURODIVERSITY matter to you?

Search Engine Optimization
SEARCH ENGINE OPTIMIZATION

Google has gotten a lot better at reading like a human than humans have gotten at writing for computers. Just make content that’s valuable… and the robots will understand it.

3mo

Does SEARCH ENGINE OPTIMIZATION matter to you?

Concert
CONCERT

Marco says concert matters: "Music takes the soul. It calms the savage beast...music is...stories that help you relate to what's going on in the world...settle you down and help you grow."

2mo

Does CONCERT matter to you?

Reality Television
REALITY TELEVISION

"I'm currently watching Love is Blind Deutschland to practice my Germans."

11mo

Does REALITY TELEVISION matter to you?

Theatre
THEATRE

"Theater is a place where people...are exploring new ways of being. That's why I call it the Dress Rehearsal...a place where we can be like, okay, what would it look like to try some stuff on, try some new ways of being and see what actually feels good."

1y

Does THEATRE matter to you?

Fashion Design
FASHION DESIGN

Renas Raza says fashion design matters: "it's fun and it's a way of showing your creativity and it's pretty"

8mo

Does FASHION DESIGN matter to you?

Religion
RELIGION

Matthew says "faith matters to me. I don't subscribe to a specific religion...but faith matters."

8mo

Does RELIGION matter to you?

Stoicism
STOICISM

Matthew says stoicism matters, calling it a way to be "a better dad, a better son, a better brother, a better person" and credits it for making him "a better lawyer and...a happier lawyer."

8mo

Does STOICISM matter to you?

Underwater hockey
UNDERWATER HOCKEY

Mary finds underwater hockey too claustrophobic: "I couldn't even think the idea of scuba diving down there would freak me out."

11mo

Does UNDERWATER HOCKEY matter to you?

Job title
JOB TITLE

Matthew says titles "shouldn't matter...they're hollow, they're fleeting...it's relationships, connections, bonds, shared experiences...that really matter."

8mo

Does JOB TITLE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Greg says Artificial intelligence "definitely matters" and is "unavoidable at this point." His organization uses it for grant proposals, foundation research, and reporting on the administrative side.

1mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Cybersecurity
CYBERSECURITY

Grant believes cybersecurity is essential because "it touches everyone. It touches everything... Our meetings are digital. Our human interactions are digital. Where we get our news is digital. It's all digital."

10mo

Does CYBERSECURITY matter to you?

Creativity
CREATIVITY

Creativity matters to Beverly because creativity fuels support for creators through guided accountability and creative business solutions.

2mo

Does CREATIVITY matter to you?

Music
MUSIC

Doug Cardell says music matters: "Music is one of the things that bring us joy... Paul McCartney has made more people happy than any US President."

5mo

Does MUSIC matter to you?