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The internet shows us what's trending. It never shows us what's important.

Flip the script. Show the world what actually matters.

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Rate the topics you care about. And the ones you don't.

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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
n=100+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
n=100+ 5/26-6/26

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Sports
SPORTS
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Paul values sport as a unifying form of performance and entertainment: "We all crowd together and we're united by watching... it's a huge part of people's lives and it's performance."

1y

Does SPORTS matter to you?

Writing
WRITING
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Writing matters to Amanda: "I can't stop, it's my favorite way of communicating."

1y

Does WRITING matter to you?

Pizza
PIZZA
M

Pizza matters. I’m making it tonight for dinner.

4mo

Does PIZZA matter to you?

Sports
SPORTS
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Paul says Sport matters as physical exercise is "one of the best ways to get rid of anxiety," especially amid what he calls "an epidemic of anxiety with Gen Z and younger millennials."

1mo

Does SPORTS matter to you?

Hiking
HIKING
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Mary says Hiking matters: "it's important for everyone to have time and experience in nature and get the exercise that we need."

1mo

Does HIKING matter to you?

Concert
CONCERT
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Marco says concert matters: "Music takes the soul. It calms the savage beast...music is...stories that help you relate to what's going on in the world...settle you down and help you grow."

4mo

Does CONCERT matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
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Scott says artificial intelligence matters: "I think chat gpt is so much better than Google and it helps me find things and figure things out that would take forever."

1y

Does ARTIFICIAL INTELLIGENCE matter to you?

Music
MUSIC
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Shoshana believes music gets to the heart of people's emotions and helps us feel alive.

1y

Does MUSIC matter to you?

Recipe
RECIPE
M

Heather Johnson says recipes matter. As a food blogger, "recipes" are central to her work and enjoyment.

10mo

Does RECIPE matter to you?

Performance
PERFORMANCE
M

Performance matters to Jennifer because live arts like dance, music, and theater 'have the power to keep humanity connected' despite digital convenience.

10mo

Does PERFORMANCE matter to you?

Book
BOOK
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Valentina says Books matter deeply: "I'm a writer myself" and her personal collection focuses on her expertise in "mindset, human behaviour and habits."

1mo

Does BOOK matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
M

Jolene says artificial intelligence matters: "If we don't investigate the opportunities we have to grow, we're gonna miss something."

5mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Immigration
IMMIGRATION
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Geraldo calls Immigration "the fuel of a nation like ours," rooted in his own family's immigrant story, while expressing concern that ICE's activities are "excessive and un-American."

1d

Does IMMIGRATION matter to you?

Kat
Kat
Artificial Intelligence
ARTIFICIAL INTELLIGENCE
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Kat says AI matters: "It'll help you... in business and your personal life. Maybe I just using it for business, and it helps me a lot."

9mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Mental Health
MENTAL HEALTH
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Kate Torode says mental health "absolutely matters" and is "very open" about her struggles, urging society to "accept that it's nothing that the individual did wrong."

9mo

Does MENTAL HEALTH matter to you?

Theatre
THEATRE
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Matthew says theater matters: "I love the arts."

9mo

Does THEATRE matter to you?

Leta's Tap Styles
Leta's Tap Styles Podcast
Tap Dance
TAP DANCE
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Tap dance is central to Leta's identity and the podcast. "It matters to Leta a lot, because she is a semi-professional tap dancer and her shoe company is dropping a shoe for her, so she is like crazy about tap."

11mo

Does TAP DANCE matter to you?

Library
LIBRARY
NM

Elvin says library research "probably not matters anymore" because "a lot of stuff is on the internet" and AI tools offer "more richer knowledge."

8mo

Does LIBRARY matter to you?

Supercomputer
SUPERCOMPUTER
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Elvin believes supercomputers "definitely matter" because they could enable "super intelligence" and help "solve all those scientific problems or cure cancer."

8mo

Does SUPERCOMPUTER matter to you?

United States
UNITED STATES
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Alex Ranahan has "big love for the United States... we are all interlinked and paying attention can enlighten us or help us not repeat the mistakes of the past."

4mo

Does UNITED STATES matter to you?

Pizza
PIZZA
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Anne Catherine Bedard says pizza matters, especially "if there's someone's like, Hey, I have free pizza. Yes."

9mo

Does PIZZA matter to you?

Social Media
SOCIAL MEDIA
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Jolene believes social media matters: "It's your voice...this medium has allowed us to dream bigger, to believe bigger."

5mo

Does SOCIAL MEDIA matter to you?

Coffee
COFFEE
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Barton says coffee matters: "it just feels good... it allows me to kickstart my day in a routine that feels great."

5mo

Does COFFEE matter to you?

Nature
NATURE
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Elvin says nature "definitely matters" because he "grew up in a farm, around mountains" and imagines a future "in the middle of the nature."

8mo

Does NATURE matter to you?