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Matters

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NM

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What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
1 Health Care 95% M 2 The economy 93% M 3 Inflation 92% M 4 Family 92% M 5 Money 92% M 6 Food 90% M 7 Government spending 88% M 8 Mental Health 86% M 9 Education 81% M 10 Technology 81% M
Highest Not Matters
1 Celebrity 88% NM 2 Taylor Swift 87% NM 3 Dating 87% NM 4 Diet Coke 85% NM 5 Tom Hanks 84% NM 6 The Beatles 83% NM 7 Star Wars 82% NM 8 Popular Culture 73% NM 9 Fashion 68% NM 10 Video games 62% NM

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Your profile, built from what you care about.

Not a popularity card. A smarter link in bio — built around what matters to you and why.

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Take a break from creating the perfect post. Just rate what matters, add a few notes, or join a podcast. We turn it into shareable topics, clips, and clear "whys," written in the third person. The fun part is deciding what matters.

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Pogo stick
POGO STICK

For Barton, pogo stick matters because "they represent life. They're a metaphor for life, ups and downs."

3mo

Does POGO STICK matter to you?

Pizza
PIZZA

Kesley says pizza matters for sure: "I like pineapple on my pizza, which is hot topic, but I do."

1y

Does PIZZA matter to you?

Coffee
COFFEE

DJ shrugs off coffee: "Humans will always find some sort of substance or something that'll get 'em going. So if coffee ain't it, they'll just drink tea."

11mo

Does COFFEE matter to you?

Superhero
SUPERHERO

"Superheroes as we see 'em out in the movies and stuff, they don't matter." Scott only values superheroes as metaphors for inner strength.

11mo

Does SUPERHERO matter to you?

Baltimore Orioles
BALTIMORE ORIOLES

Baltimore Orioles matter to David because they shape his love for baseball, connect him to tradition, and embody hope and loyalty through every season.

2mo

Does BALTIMORE ORIOLES matter to you?

Photography
PHOTOGRAPHY

Laura values photography: "It's a fun way to keep the past and remember fun things and maybe not so fun things."

9mo

Does PHOTOGRAPHY matter to you?

Dogs
DOGS

Amanda says dogs are everything.

11mo

Does DOGS matter to you?

Education
EDUCATION

Mary says Education matters: "knowledge is power" and "the more you educate yourself...the further you get in life."

3d

Does EDUCATION matter to you?

Real Estate Investing
REAL ESTATE INVESTING

Marco says real estate investing always matters: "You can revitalize dead communities...build legacy and long-term success...I love the fact to see people making money if they know how to invest correctly."

2mo

Does REAL ESTATE INVESTING matter to you?

Performance
PERFORMANCE

Performance matters to Jennifer because live arts like dance, music, and theater 'have the power to keep humanity connected' despite digital convenience.

8mo

Does PERFORMANCE matter to you?

Education
EDUCATION

Allen Spence believes education "matters" and says, "it's important that we have strong public schools" and a good university system, but "not everybody needs to go to college."

8mo

Does EDUCATION matter to you?

Tennis
TENNIS

Elvin says tennis matters because it's "a really good activity to prefer over gym" and "best of both worlds in terms of activity."

6mo

Does TENNIS matter to you?

Financial Regulation
FINANCIAL REGULATION

Allen Spence says financial regulation "matters a lot" because "transparency is what a lot of people want in the financial markets" and everyone deserves "a fair shake."

8mo

Does FINANCIAL REGULATION matter to you?

Climate Change
CLIMATE CHANGE

Matthew says climate change matters.

8mo

Does CLIMATE CHANGE matter to you?

Self-help
SELF-HELP

Lyndsey believes self-help and mental health "lean into each other."

11mo

Does SELF-HELP matter to you?

Women in science
WOMEN IN SCIENCE

Anne Catherine Bedard insists women in science "absolutely matters" and says, "We need representation. I cannot stress this out."

7mo

Does WOMEN IN SCIENCE matter to you?

Teaching
TEACHING

Avelyn says teaching matters because of the lasting impact teachers have: "Just knowing the contact they still have with their students and the impact they have on their students, and me too. It's a really beautiful thing to see."

9mo

Does TEACHING matter to you?

Minimalism
MINIMALISM

Heather Johnson says minimalism matters: "I have stuff and I don't wanna move it all, so I'm trying to...call it out."

8mo

Does MINIMALISM matter to you?

INTERNET MEMES

Samantha says memes matter: "They're a form of communication...sending your friend a meme is like a love language...they are culturally significant too."

6mo

Does INTERNET MEMES matter to you?

Longevity
LONGEVITY

Longevity matters to George because it's about living stronger and more vibrant, not just longer—staying active and independent well into later years drives his work.

1mo

Does LONGEVITY matter to you?

Depersonalization
DEPERSONALIZATION

Depersonalization matters to the author because childhood trauma left them "dissociate without coming back to a personality," a condition they spent 8.5 years training themselves out of through intense spiritual work.

10d

Does DEPERSONALIZATION matter to you?

Physical Exercise
PHYSICAL EXERCISE

Angela Fuller says physical exercise "hugely matters" and "is everything," urging "every single person should be exercising at least three to four times a week."

3mo

Does PHYSICAL EXERCISE matter to you?

Politics
POLITICS

"Politics is scary."

1y

Does POLITICS matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Anne Catherine Bedard believes artificial intelligence matters as "it's a tool" and "already in our lives." She says, "We have to learn to use it when appropriate."

7mo

Does ARTIFICIAL INTELLIGENCE matter to you?