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The internet shows us what's trending. It never shows us what's important.

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M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Free speech 90% M Food 90% M Government spending 88% M
n=100+ 5/26-6/26
Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Dating 87% NM Taylor Swift 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Extraterrestrial life 75% NM UFOs 74% NM
n=90+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sport 52/48 Social Media 47/53 Israel 54/46 Epstein files 54/46
n=100+ 5/26-6/26

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Performance
PERFORMANCE

Performance matters to Jennifer because live arts like dance, music, and theater 'have the power to keep humanity connected' despite digital convenience.

8mo

Does PERFORMANCE matter to you?

Physical Exercise
PHYSICAL EXERCISE
Francesca Percival
Francesca Percival
M

"Exercise matters. It's good for the brain, good for the body."

1y

Does PHYSICAL EXERCISE matter to you?

Sport
SPORT

Valentina says Sport matters, especially resistance training, because "as we get older and older, it's very important to take care also of our muscles" for both body and mind.

5d

Does SPORT matter to you?

Poetry
POETRY

Brian says poetry matters, citing Rumi's 'The Guest House' for teaching mindfulness: "All of my shame and my guilt and regrets...you're a part of my existence. I'm just gonna keep you in your proper space, and not let you overwhelm me."

3mo

Does POETRY matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Barton believes artificial intelligence matters: "we can learn to adapt to it and use it in a really positive way."

3mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Pet
PET

Renas Raza says pets matter: "They make you feel so good and they're adorable and you just wanna save them all."

8mo

Does PET matter to you?

Pizza
PIZZA

Jennifer says pizza matters: "Pizza is local too, so pizza reflects local culture, so it matters." She adds, "I love all pizza... there's not been pizza that I've met that I haven't liked."

8mo

Does PIZZA matter to you?

Depersonalization
DEPERSONALIZATION

Depersonalization matters to the author because childhood trauma left them "dissociate without coming back to a personality," a condition they spent 8.5 years training themselves out of through intense spiritual work.

16d

Does DEPERSONALIZATION matter to you?

Yoga
YOGA
Kat
Kat
M

Kat says yoga matters: "If you move, it matters. It can be yoga, it can be whatever you want to do, but move... you will feel so much better after."

8mo

Does YOGA matter to you?

Emotional intelligence
EMOTIONAL INTELLIGENCE

DJ says emotional intelligence matters "more than almost anything," especially for parents and business owners: "If you can't regulate yourself, then you're flying off the handle at all times... you're always stressed out. You're never enjoying anything."

11mo

Does EMOTIONAL INTELLIGENCE matter to you?

Barbecue
BARBECUE

John Fuhrman believes barbecue matters: "That's America's food." He calls it "not a thing... it's an event" and says, "Nobody has a bad time at a barbecue."

8mo

Does BARBECUE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Jolene says artificial intelligence matters: "If we don't investigate the opportunities we have to grow, we're gonna miss something."

4mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Social Media
SOCIAL MEDIA

Alex Ranahan calls social media "an extension of ourselves... an opportunity to connect... as long as we remember it is to be used as a social tool as opposed to a social replacement."

3mo

Does SOCIAL MEDIA matter to you?

LABUBU

Heather Johnson says Labubu dolls do not matter.

8mo

Does LABUBU matter to you?

North Carolina Tar Heels
NORTH CAROLINA TAR HEELS

North Carolina Tar Heels matter to David because they're 'more than a team'—a family legacy shaping identity, passion, and belief in both basketball and football excellence.

2mo

Does NORTH CAROLINA TAR HEELS matter to you?

Dogs
DOGS

Cathy believes dogs matter because "they are unconditional love" and "you take a dog anywhere and everyone lights up."

2mo

Does DOGS matter to you?

Coffee
COFFEE

Coffee "doesn't matter to me personally, but I know it's really important to other people."

1y

Does COFFEE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Cathy says Artificial intelligence "absolutely matters because it's gonna help move us forward as society," but stresses "we do need to have boundaries around AI just like we do with our screen time."

2mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Fashion
FASHION

DJ dismisses fashion: "You're only dressing to impress other people at that point."

11mo

Does FASHION matter to you?

Southern California
SOUTHERN CALIFORNIA

Maria values Southern California for its vibrant community of celebrities, artists, and leaders, making it the heart of her podcast's focus.

2mo

Does SOUTHERN CALIFORNIA matter to you?

Honey
HONEY

"I really like spicy food and I really like honey. And I do not think that those two things should mix, especially when it's late at night and you're trying to put it on toast and you grab spicy honey instead of normal honey."

8mo

Does HONEY matter to you?

Astrology
ASTROLOGY

Anne Catherine Bedard says astrology matters: "I'm not very well versed, but I will absolutely lend an ear. If someone says, well, the moon is...do tell. How is my week?"

7mo

Does ASTROLOGY matter to you?

NASA
NASA

Bianca says NASA matters. Living in Orlando, she has a front-row seat to space history, noting "I just saw Artemis go up."

1mo

Does NASA matter to you?

Midlife Crisis
MIDLIFE CRISIS

Kate Torode says midlife crisis matters: "the whole book is written around my midlife crisis" and it's about "rediscovering her dream and just kind of going for it."

8mo

Does MIDLIFE CRISIS matter to you?