What actually matters right now?

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The internet shows us what's trending. It never shows us what's important.

Flip the script. Show the world what actually matters.

Here's how it works.

Rate the topics you care about. And the ones you don't.

M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
1 The economy 93% M 2 Money 92% M 3 Family 92% M 4 Food 90% M 5 Mental Health 86% M
Highest Not Matters
1 Popular Culture 73% NM 2 Fashion 68% NM 3 Video games 62% NM 4 Hiking 59% NM 5 Social Media 53% NM
Featured Split
1 Movies 49/51 2 Sport 52/48 3 Social Media 47/53 4 Comedy 54/46 5 Coffee 54/46

What you get.

Your profile, built from what you care about.

Not a popularity card. A smarter link in bio — built around what matters to you and why.

New topics. New ideas.

Browse topics. See how people scored them. Read their takes. A new way to explore what's actually on people's radar.

Content built just for you. Literally.

Take a break from creating the perfect post. Just rate what matters, add a few notes, or join a podcast. We turn it into shareable topics, clips, and clear "whys," written in the third person. The fun part is deciding what matters.

Valuable connections.

Rate what matters. See who matches. Use connection topics like #findaguest and #beaguest to match with the right people for the right reasons.

Talk it out on a Matters.com podcast.

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A feed built around what matters.

The internet is loud and it's getting louder. Matters keeps you rating — so your feed is built on what you decide matters, not on whatever was loudest that day.

Photography
PHOTOGRAPHY

Laura values photography: "It's a fun way to keep the past and remember fun things and maybe not so fun things."

9mo

Does PHOTOGRAPHY matter to you?

LABUBU

Heather Johnson says Labubu dolls do not matter.

8mo

Does LABUBU matter to you?

Cooking
COOKING

Cooking matters to Joi because it's where science, culture, and love all end up on the same plate.

2mo

Does COOKING matter to you?

Debate
DEBATE

"I think more people should do debate. More people should know about it. And it's just all around fantastic."

8mo

Does DEBATE matter to you?

Sport
SPORT

"Math and sports probably are the things that don't matter to me. It doesn't matter. My dad will be very upset. I come from Eagles territory, so culturally it matters, but not to me."

1y

Does SPORT matter to you?

Sleep
SLEEP

Maria insists sleep is "essential. It's something that we all need to be able to survive and just be healthy."

10mo

Does SLEEP matter to you?

Video Game
VIDEO GAME

Angela Fuller says video games do not matter: "I hate video games... we need to be experiencing the world in real time."

3mo

Does VIDEO GAME matter to you?

Financial Regulation
FINANCIAL REGULATION

Allen Spence says financial regulation "matters a lot" because "transparency is what a lot of people want in the financial markets" and everyone deserves "a fair shake."

8mo

Does FINANCIAL REGULATION matter to you?

Neuroscience
NEUROSCIENCE

Neuroscience matters to Cendrine because it enables precise identification of underfunctioning brain areas and targeted training to improve diverse outcomes.

1mo

Does NEUROSCIENCE matter to you?

Socialism
SOCIALISM

Doug Cardell says socialism matters "as a threat... if it should happen here, do we want the country to fail? So, yeah, it matters."

5mo

Does SOCIALISM matter to you?

NASA
NASA

Bianca says NASA matters. Living in Orlando, she has a front-row seat to space history, noting "I just saw Artemis go up."

1mo

Does NASA matter to you?

Dogs
DOGS

"A pet can be a way to regulate, co-regulate your nervous system. Pets are so loving, they're so calming. Yeah, I think everyone should have a dog."

11mo

Does DOGS matter to you?

Fulfillment
FULFILLMENT

DJ believes fulfillment is essential: "When you get into a place where you're doing things because they fill up your cup, then you're given from your overflow... as long as I'm pouring into me, I can give everyone, and I don't feel like I'm detracting from my mission, my goals, and it's from genuine place."

11mo

Does FULFILLMENT matter to you?

Extreme ironing
EXTREME IRONING

Maria says extreme ironing does not matter to her: "Not matters. Not at all. Although... I would watch it if it was like on ESPN or something."

10mo

Does EXTREME IRONING matter to you?

Education
EDUCATION

Mary says Education matters: "knowledge is power" and "the more you educate yourself...the further you get in life."

1d

Does EDUCATION matter to you?

Tennis
TENNIS

Elvin says tennis matters because it's "a really good activity to prefer over gym" and "best of both worlds in terms of activity."

6mo

Does TENNIS matter to you?

Career change
CAREER CHANGE

Career change matters to David because life evolves—strengths, passions, and purpose shift, making change a chance for alignment and a second chance to get it right.

2mo

Does CAREER CHANGE matter to you?

Politics
POLITICS

Heather Johnson says politics do not matter: "I'm tired of it. I can't take it. I can't take one more. I didn't even watch the news. Can't do it."

8mo

Does POLITICS matter to you?

Exercise
EXERCISE

Bianca says Exercise absolutely matters, linking it to every aspect of life: "Fitness is related to everything. Discipline, health, your money."

1mo

Does EXERCISE matter to you?

Cryptocurrency
CRYPTOCURRENCY

David Murrin says cryptocurrency doesn't matter: "It is literally going to fall apart...not a fundamentally valuable system...faces its doom from quantum mechanisms that break blockchain."

5mo

Does CRYPTOCURRENCY matter to you?

Mental Health
MENTAL HEALTH

Avelyn says mental health super matters: "Life's a journey and being healthy and having people to help you through it is a big deal."

9mo

Does MENTAL HEALTH matter to you?

Holistic Health
HOLISTIC HEALTH
Kat
Kat
M

Kat says holistic health matters: "Health is so important... if you're not healthy, you can't enjoy life... holistic health, it's really important because it's not only about, for example, have a relationship that it's absolutely good, but you have a bad relationship with food, then it's really difficult to have a balance in life."

7mo

Does HOLISTIC HEALTH matter to you?

Contract Law
CONTRACT LAW

John Fuhrman says contract law matters: "You want that reviewed by somebody who's competent... just because you sign a contract doesn't mean it's a good contract."

7mo

Does CONTRACT LAW matter to you?

Teaching
TEACHING

Avelyn says teaching matters because of the lasting impact teachers have: "Just knowing the contact they still have with their students and the impact they have on their students, and me too. It's a really beautiful thing to see."

9mo

Does TEACHING matter to you?