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The internet shows us what's trending. It never shows us what's important.

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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
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Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
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E-commerce
E-COMMERCE
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Marc Foreman says e-commerce matters: "E-commerce as a concept has really democratized purchasing...being able to order it through Amazon or wherever is a godsend...it's been such a game changer, I don't even think about it anymore."

9mo

Does E-COMMERCE matter to you?

Public Speaking
PUBLIC SPEAKING
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"More people need to be ready to speak in front of an audience, and sometimes you lose. Sometimes you'll look bad, but the third or fourth time you'll look great."

10mo

Does PUBLIC SPEAKING matter to you?

Kat
Kat
Self-confidence
SELF-CONFIDENCE
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Kat says confidence matters: "If you believe in yourself, people believe in you. If you respect yourself, people respect you. For that reason, confidence is really important."

10mo

Does SELF-CONFIDENCE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
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"We can't hide from AI. AI is here. We need to figure out how to work with it. We to tame it. How to not let the robot overlords take over."

1y

Does ARTIFICIAL INTELLIGENCE matter to you?

Science
SCIENCE
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Lauren says Science obviously matters: "It is life's blood. We need science. We need scientists. STEM is so important."

4mo

Does SCIENCE matter to you?

Travel
TRAVEL
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Alex Ranahan says travel "enriches you... gives you that sense of wonderment... reconnecting with the fact that we are a global community as opposed to just feeling isolated."

5mo

Does TRAVEL matter to you?

Pickleball
PICKLEBALL
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Mary loves Pickleball, calling it "one of my favorite things to do right now" and "a great way to exercise and have fun."

2mo

Does PICKLEBALL matter to you?

Sports
SPORTS
NM

"Not a big sports fan here. Love the Olympics though."

1y

Does SPORTS matter to you?

Superstition
SUPERSTITION
NM

Brian says superstition does not matter: "What I do...watching my favorite football team is not gonna have an effect on the outcome...I take comfort in that...I'm gonna move on with my life and pursue my own success."

5mo

Does SUPERSTITION matter to you?

Shopper marketing
SHOPPER MARKETING
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Marc Foreman says shopper marketing matters: "I'm living proof. It's the whole example of going in for one thing and coming out with 10. That's all shopper marketing...geniuses at work...know exactly how to put stuff together to make it really pop."

9mo

Does SHOPPER MARKETING matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
M

Artificial intelligence matters "because of how it is changing our environment, which directly impacts our mental health."

1y

Does ARTIFICIAL INTELLIGENCE matter to you?

Grant McCracken
Grant McCracken
Artificial Intelligence
ARTIFICIAL INTELLIGENCE
M

Grant sees artificial intelligence as important "in a lot of different constructs," especially for "what vulnerabilities are getting introduced into the wild."

1y

Does ARTIFICIAL INTELLIGENCE matter to you?

NASA
NASA
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Bianca says NASA matters. Living in Orlando, she has a front-row seat to space history, noting "I just saw Artemis go up."

3mo

Does NASA matter to you?

Stanley Cup Playoffs
STANLEY CUP PLAYOFFS
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Tressa says Stanley Cup playoffs matter — as a lifelong Pittsburgh fan, "sports, yeah, they're huge" to her, and she values how hockey reveals "great respect" and sportsmanship beyond the rivalries fans typically see.

3mo

Does STANLEY CUP PLAYOFFS matter to you?

Video Game
VIDEO GAME
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David Murrin says video games matter: "Our ability to use a video controller...is now becoming a mission critical combat capability for every soldier...training our children through video games...are actually the new versions of the Longbow."

8mo

Does VIDEO GAME matter to you?

Pizza
PIZZA
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Mary is not a Pizza fan, simply stating "that doesn't matter."

2mo

Does PIZZA matter to you?

Pantomime
PANTOMIME
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Alex Ranahan says pantomime is "massive in the UK... a great way of getting the kids involved in theater from a young age. Check out a pantomime, you will not be disappointed."

5mo

Does PANTOMIME matter to you?

Entrepreneurship
ENTREPRENEURSHIP
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Anne Catherine Bedard says entrepreneurship matters, but "not all your hobbies have to be a business" and "some people do have to generate these unique ideas."

9mo

Does ENTREPRENEURSHIP matter to you?

Athletic competition
ATHLETIC COMPETITION
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Brian sees athletic competition as a standard for young athletes, shaping not just "athletic prowess" but also "the character of the athletes and the way that they conduct themselves off the field."

5mo

Does ATHLETIC COMPETITION matter to you?

Barbecue
BARBECUE
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John Fuhrman believes barbecue matters: "That's America's food." He calls it "not a thing... it's an event" and says, "Nobody has a bad time at a barbecue."

10mo

Does BARBECUE matter to you?

Grant McCracken
Grant McCracken
Physical Exercise
PHYSICAL EXERCISE
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Grant believes exercise matters because "exercise is as effective or if not more effective than any sort of antidepressant or drug that you could take."

1y

Does PHYSICAL EXERCISE matter to you?

Coffee
COFFEE
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Jennifer says coffee matters: "Coffee's the number one drug of choice over at our house... Coffee's consistency."

10mo

Does COFFEE matter to you?

Self-confidence
SELF-CONFIDENCE
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Scott believes self-confidence matters: "I know the power of it, and I know how hard it is if you don't have it."

1y

Does SELF-CONFIDENCE matter to you?

Supernatural
SUPERNATURAL
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For Misty, supernatural matters because "being in this life is about having fun" and "it would just be super fun if aliens came down... all the books and movies written about it are amazing."

5mo

Does SUPERNATURAL matter to you?