Show what matters™.

Avelyn says coffee doesn't matter to her: "I really tried, but I really don't like coffee. I really tried. I'm so tired sometimes, but I just, it doesn't do it for me."

Lauren loves Dogs and says they matter, noting she doesn't own one only because of family allergies: "for some people, that's their fur babies."

Geraldo calls Family "the reason for being on earth," emphasizing relationships and nurturing, just as his own parents nurtured him.

For Cathy, storytelling "matters because it connects us on a deeper level" and "shares wisdom and helps us connect on a really deep level."

Performance matters to Jennifer because live arts like dance, music, and theater 'have the power to keep humanity connected' despite digital convenience.

Heather Johnson says restaurant reviews matter, as they inspire her copycat recipes and travel adventures.

Jolene believes cryptocurrency matters: "I'm young enough to believe that is going to be something that is going to change the way we exchange currency."

Anne Catherine Bedard says personal branding matters because "everything that you do is your brand" and "the way you define that box is important."

Storytelling matters to Barton because, as an adoptee from Vietnam, a sense of belonging and welcome is important, especially amid global challenges of refugees and migration.

Matthew says money "does matter...it's a means to an end," but warns "I don't know a single person who has found happiness through money...those things are hollow, they're fleeting."

Scott says parenting matters the most: "That's my favorite thing to watch him grow up just in awe all the time."

Barton says coffee matters: "it just feels good... it allows me to kickstart my day in a routine that feels great."