What actually matters right now?

For Barton, pogo stick matters because "they represent life. They're a metaphor for life, ups and downs."

Andrea values sport for teaching "team sportsmanship," "how to make friends," and "you better learn how to get along."

Heather Johnson says dogs matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

Longevity matters to George because it's about living stronger and more vibrant, not just longer—staying active and independent well into later years drives his work.

Grant believes cybersecurity is essential because "it touches everyone. It touches everything... Our meetings are digital. Our human interactions are digital. Where we get our news is digital. It's all digital."

DJ sees chess as a metaphor for life: "Life is one big game to be played, and if you've ever played chess with someone who plays checkers, they're really easy to run around."

Renas Raza says travel matters: "It's amazing for everyone and you just get a new set of eyes for each country you visit."

Psychology matters to Greg because it shapes coaching and daily interactions, playing 'a major role in success on and off the field' and is vital to tap into every day.

Allen Spence believes education "matters" and says, "it's important that we have strong public schools" and a good university system, but "not everybody needs to go to college."

Jennifer says storytelling matters: "Storytelling is, again, the oldest form of connection that we can do with each other. That creates intimacy and connection."

Gardening matters to Joi because it is 'grounding' and 'keeps me honest about what's actually alive,' revealing a deep connection to the earth.

Heather Johnson says recipes matter. As a food blogger, "recipes" are central to her work and enjoyment.

Faith matters to David because Christianity shapes identity, answers life's deepest questions, and offers 'a coherent, enduring framework for truth, purpose, and hope.'

Maria is not interested in celebrity gossip: "doesn't matter."

Matthew says investing matters: "It's what makes the world go round for many people, and so it does matter."

Kat says gaming does not matter: "It doesn't, for me, it doesn't matter. It's time wasting, but for many people, maybe, yes, it matters."

"In practicality, no, doesn't really matter. I think more people should know how to drive. I wish more people knew how to drive a stick. That'd be pretty awesome. So I just kind of wanna go back, to the roots a little bit. Learn to drive, know where you're going, and know what the steering wheel does."

Barton says creativity "absolutely matters... it's important for expression, absolute vital for everyone."

Alex Ranahan is firmly on the side of dogs: "Dogs are just there... I'm man's best friend. I just wanna serve you... dogs are on my level as opposed to the cats that are waiting for me to come aboard."

DJ finds Brazilian jiu-jitsu humbling: "Technique beats force... I rolled against a girl who was probably about 80 pounds... and she absolutely dominated me for about 25 minutes. And it was just, I tip my hat for the technique."

Melissa says Branding "always matters" for individuals and organizations alike, urging everyone to consider "what do you stand for, what do you want to be known for" — including their own personal brand.

Matthew says journaling matters, wishing he did it more: "I have unlocked a lot of self realizations about myself through journaling over the years."

Addiction matters because the creator is a certified counselor for 21 years, is 22 years sober, and sees addictive behaviors as 'mere diversions to avoid a reality that we found unacceptable.'

Allen Spence is a "coffee nerd" who drinks "a lot of coffee every day" and values fair trade, saying "it's important that you have like fair trade...for the people on the other end."