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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
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Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
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Midlife Crisis
MIDLIFE CRISIS

Kate Torode says midlife crisis matters: "the whole book is written around my midlife crisis" and it's about "rediscovering her dream and just kind of going for it."

9mo

Does MIDLIFE CRISIS matter to you?

Religion
RELIGION
Kat
Kat
M

Kat says religion matters: "It matters to believe in something... especially in a difficult situation, it will help you to stand up and to move on with your life."

8mo

Does RELIGION matter to you?

Search Engine Optimization
SEARCH ENGINE OPTIMIZATION
Chris Singel
Chris Singel
M

Google has gotten a lot better at reading like a human than humans have gotten at writing for computers. Just make content that’s valuable… and the robots will understand it.

4mo

Does SEARCH ENGINE OPTIMIZATION matter to you?

Dogs
DOGS
Leta's Tap Styles
Leta's Tap Styles Podcast
M

Dogs are beloved by Leta and often featured on the podcast. "Leta says they definitely matter. She would like everyone to bring dogs on the podcast... our pity staffing mix shows up a lot."

10mo

Does DOGS matter to you?

Social Media
SOCIAL MEDIA

Alex Ranahan calls social media "an extension of ourselves... an opportunity to connect... as long as we remember it is to be used as a social tool as opposed to a social replacement."

4mo

Does SOCIAL MEDIA matter to you?

Exercise
EXERCISE

Bianca says Exercise absolutely matters, linking it to every aspect of life: "Fitness is related to everything. Discipline, health, your money."

2mo

Does EXERCISE matter to you?

Minimalism
MINIMALISM

Heather Johnson says minimalism matters: "I have stuff and I don't wanna move it all, so I'm trying to...call it out."

9mo

Does MINIMALISM matter to you?

Coffee
COFFEE

Avelyn says coffee doesn't matter to her: "I really tried, but I really don't like coffee. I really tried. I'm so tired sometimes, but I just, it doesn't do it for me."

10mo

Does COFFEE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Ella is "iffy" but says artificial intelligence matters "if you need help... it could guide you... could be used as like a resource... not just like doing it for you."

5mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Teaching
TEACHING

Avelyn says teaching matters because of the lasting impact teachers have: "Just knowing the contact they still have with their students and the impact they have on their students, and me too. It's a really beautiful thing to see."

10mo

Does TEACHING matter to you?

Podcast
PODCAST

Tressa says Podcast matters because of "the number of people that we can connect with and stories that you can hear and insights that...we couldn't have imagined" growing up — celebrating the unprecedented accessibility it offers.

2mo

Does PODCAST matter to you?

Pizza
PIZZA

Jennifer says pizza matters: "Pizza is local too, so pizza reflects local culture, so it matters." She adds, "I love all pizza... there's not been pizza that I've met that I haven't liked."

9mo

Does PIZZA matter to you?

Stoicism
STOICISM

Matthew says stoicism matters, calling it a way to be "a better dad, a better son, a better brother, a better person" and credits it for making him "a better lawyer and...a happier lawyer."

9mo

Does STOICISM matter to you?

Skin Care
SKIN CARE

Renas Raza says skincare matters: "Skincare for me is a beef towel. Use it every day. That's my skincare. Matters."

9mo

Does SKIN CARE matter to you?

deep-sea mining
DEEP-SEA MINING

Maria acknowledges deep sea mining matters globally but says, "me personally, I guess it doesn't... it's not on your radar."

11mo

Does DEEP-SEA MINING matter to you?

United States Constitution
UNITED STATES CONSTITUTION

Allen Spence calls the United States Constitution "one of the most perfect documents" and praises its "beautiful checks and balances" as essential for government.

9mo

Does UNITED STATES CONSTITUTION matter to you?

Team Building
TEAM BUILDING

Shoshana values team building when it means people having real conversations and growing collectively as they develop individually.

11mo

Does TEAM BUILDING matter to you?

Mental Health
MENTAL HEALTH

Renas Raza says mental health matters: "Mental health is so important, and with the social media thing as well, just make sure that everyone's nice on social media, good for your mental health. Go out in the sun, feel good and travel as well."

9mo

Does MENTAL HEALTH matter to you?

Physical Exercise
PHYSICAL EXERCISE
Grant McCracken
Grant McCracken
M

Grant believes exercise matters because "exercise is as effective or if not more effective than any sort of antidepressant or drug that you could take."

11mo

Does PHYSICAL EXERCISE matter to you?

Midwestern cuisine
MIDWESTERN CUISINE

Heather Johnson says Midwest cuisine matters, especially with her love for Casey's breakfast pizza.

9mo

Does MIDWESTERN CUISINE matter to you?

Podcast
PODCAST

Amanda says Podcast matters but urges mindfulness: "there are amazing podcasts that are fabulous, educational, funny, entertaining" alongside oversaturation. She says be "thoughtful of which ones we're participating in."

22d

Does PODCAST matter to you?

Dogs
DOGS

Cathy believes dogs matter because "they are unconditional love" and "you take a dog anywhere and everyone lights up."

3mo

Does DOGS matter to you?

Coffee
COFFEE

"It matters. I love my iced caramel oat milk latte every morning."

1y

Does COFFEE matter to you?

Peloton (company)
PELOTON (COMPANY)

Matthew says Peloton matters a lot: "Physical health, taking care of your body is so important...It's not vanity, it's functional health, it's wellness, it's being able to play with my kids."

9mo

Does PELOTON (COMPANY) matter to you?