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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
n=100+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
n=100+ 5/26-6/26

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Book
BOOK

Heather loves Books, insisting "you have to have a paper book" for the feel of the pages. She warns that digital notes disappear, but highlights in paper books last.

12d

Does BOOK matter to you?

Vegan
VEGAN

Samantha says veganism does not matter to her: "I tried to be vegan for three months and I failed miserably...the way I craved a cheeseburger...was wild."

7mo

Does VEGAN matter to you?

Travel
TRAVEL
Laura Richards
Laura Richards
M

Laura says travel matters: "I love seeing the world, but man, I love being at home so that I struggle with that one."

10mo

Does TRAVEL matter to you?

Sports
SPORTS

Sports matter to Shoshana because they bring people together and offer many ways to connect.

11mo

Does SPORTS matter to you?

Mental Health
MENTAL HEALTH
Laura Richards
Laura Richards
M

Laura emphasizes mental health matters: "No matter what you've been through in your life... it affects us for the rest of our life."

10mo

Does MENTAL HEALTH matter to you?

Book
BOOK

Valentina says Books matter deeply: "I'm a writer myself" and her personal collection focuses on her expertise in "mindset, human behaviour and habits."

28d

Does BOOK matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

"We can't hide from AI. AI is here. We need to figure out how to work with it. We to tame it. How to not let the robot overlords take over."

1y

Does ARTIFICIAL INTELLIGENCE matter to you?

Winter swimming
WINTER SWIMMING

Barton says winter swimming "definitely matters. So good for mental health, so good for... the benefits."

4mo

Does WINTER SWIMMING matter to you?

Mental Health
MENTAL HEALTH

Alex Ranahan believes mental health is "the foundation of which everything stands upon... it should be explored and given the opportunity to address and work towards a stronger foundation."

3mo

Does MENTAL HEALTH matter to you?

Lacrosse
LACROSSE

"I really love lacrosse. I'm a right defenseman. ... It's football, but you have to be a little bit more athletic to know where the ball is and where your stick is. And I wish more people played it. It's really fun."

9mo

Does LACROSSE matter to you?

Book
BOOK

Paul believes Books matter deeply. He reads lots of hardbacks because it "slows down my mind" and "gets me out of social media," adding emphatically: "We need to read more books."

21d

Does BOOK matter to you?

Chocolate
CHOCOLATE
dusan
M

Dusan says Chocolate matters a lot — it "could boost my concentration" when studying as a child, or was at least a good excuse to get sweets from his mother.

1mo

Does CHOCOLATE matter to you?

Dogs
DOGS

Lauren loves Dogs and says they matter, noting she doesn't own one only because of family allergies: "for some people, that's their fur babies."

3mo

Does DOGS matter to you?

Sports
SPORTS

Paul values sport as a unifying form of performance and entertainment: "We all crowd together and we're united by watching... it's a huge part of people's lives and it's performance."

11mo

Does SPORTS matter to you?

Addiction recovery groups
ADDICTION RECOVERY GROUPS

Jennifer believes addiction recovery matters: "Really need to start understanding human beings as human and having diseases and conditions that can be treated at prevented."

9mo

Does ADDICTION RECOVERY GROUPS matter to you?

Coffee
COFFEE

Marc Foreman says coffee definitely matters: "That's the second cup today...Nobody drinks coffee for how it tastes. It's all about the effect. I couldn't make it through the day without."

8mo

Does COFFEE matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Alex Ranahan sees artificial intelligence as "a lever... just extending our own capabilities. It's not here to take over. It's an upgrade in technology... us as the driver."

3mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Pizza
PIZZA

Amanda is passionate about Neapolitan pizza: "Neopolitan Pizza for the win. Absolutely the best."

1y

Does PIZZA matter to you?

Music
MUSIC

Scott says music matters, sharing: "I've been a kid's party DJ for 25 years."

1y

Does MUSIC matter to you?

Health Care
HEALTH CARE

Melissa says Health care matters deeply, asserting "there's nothing more precious" than it, and focusing her work on breaking down barriers so people "feel welcome and accepted" in the system.

3mo

Does HEALTH CARE matter to you?

Artificial intelligence in music
ARTIFICIAL INTELLIGENCE IN M...
dusan
NM

Dusan says Artificial intelligence in music "not matters" — it's "making you lazy" by generating music from your ideas instead of pushing you to be genuinely creative.

1mo

Does ARTIFICIAL INTELLIGENCE IN M... matter to you?

Adventure
ADVENTURE

Adventure matters to Barton because experiencing natural adventures means connecting with earth, flora, and fauna—through a swim, hike, or basking in the sun.

3mo

Does ADVENTURE matter to you?

Real Estate Investing
REAL ESTATE INVESTING

Marco says real estate investing always matters: "You can revitalize dead communities...build legacy and long-term success...I love the fact to see people making money if they know how to invest correctly."

3mo

Does REAL ESTATE INVESTING matter to you?

Skiing
SKIING
Grant McCracken
Grant McCracken
M

Grant says skiing matters "when there's snow, especially on a powder day," but notes it doesn't matter in the macro sense.

11mo

Does SKIING matter to you?