Show what matters™.

Coffee matters to Amanda: "I drink about a liter of coffee a day."

Valentina says Books matter deeply: "I'm a writer myself" and her personal collection focuses on her expertise in "mindset, human behaviour and habits."

Amy admits shoe is her "second weakness," showing a playful fondness for footwear.

Marco says homelessness matters: "A lot of people aren't looking for a handout. They're looking for a hand up...I give so much of what I make to homeless situations...I would not be where I am...if it were not for the community around me."

"The American society is a melting pot, which I think means that there's not one specific dream that we should all follow. So the American Dream, no, not really. I don't think that matters, but I think Americans and their dreams definitely do."

David Murrin says military strategy matters: "Matters, matters, matters. Survival. Critical."

Heather says Family matters — both chosen and biological — because "it marks you in who you are and who you become," shaping identity and character throughout life.

Marc Foreman says sport does not matter: "I've never been a sporty person. My hand to eye coordination is awful...I tend to lose track of who's doing what...I prefer a book over watching a sports game any day."

Amanda's curious mind finds Astrology matters: "I just appreciate the stories behind... the stars and the meanings behind them." She adds, "there's very few topics I don't wanna know about."

Renas Raza says fashion design matters: "it's fun and it's a way of showing your creativity and it's pretty"

Matthew says investing matters: "It's what makes the world go round for many people, and so it does matter."

Matthew says Peloton matters a lot: "Physical health, taking care of your body is so important...It's not vanity, it's functional health, it's wellness, it's being able to play with my kids."