What actually matters right now?

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The internet shows us what's trending. It never shows us what's important.

Flip the script. Show the world what actually matters.

Here's how it works.

Rate the topics you care about. And the ones you don't.

M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Free speech 90% M Food 90% M Government spending 88% M
n=100+ 5/26-6/26
Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Dating 87% NM Taylor Swift 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Extraterrestrial life 75% NM UFOs 74% NM
n=90+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sport 52/48 Social Media 47/53 Israel 54/46 Epstein files 54/46
n=100+ 5/26-6/26

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A feed built around what matters.

The internet is loud and it's getting louder. Matters keeps you rating — so your feed is built on what you decide matters, not on whatever was loudest that day.

E-commerce
E-COMMERCE

Marc Foreman says e-commerce matters: "E-commerce as a concept has really democratized purchasing...being able to order it through Amazon or wherever is a godsend...it's been such a game changer, I don't even think about it anymore."

7mo

Does E-COMMERCE matter to you?

Mental Health
MENTAL HEALTH

Maria says mental health matters: "if you are mindful of what's going on mentally and emotionally, you're able to be more productive at the end of the day."

10mo

Does MENTAL HEALTH matter to you?

Journaling
JOURNALING

Samantha says journaling matters: "I do it every day...taking pen to paper is so important because it allows you to access a different part of your brain."

6mo

Does JOURNALING matter to you?

Sport
SPORT
Kat
Kat
M

Kat insists sport matters: "You become so much stronger... sport teaches you so many things... if you can transform your body through commitment and movement, you can change your life."

8mo

Does SPORT matter to you?

Sport
SPORT
Veronica Dress
Veronica Dress
NM

"Math and sports probably are the things that don't matter to me. It doesn't matter. My dad will be very upset. I come from Eagles territory, so culturally it matters, but not to me."

1y

Does SPORT matter to you?

Economic Policy
ECONOMIC POLICY

Doug Cardell says economic policy matters: "Economic policy is basically life policy... how could anything matter much more."

6mo

Does ECONOMIC POLICY matter to you?

Coffee
COFFEE

Mary says Coffee matters: "I need that every day in the mornings. I love my coffee and I like it a certain way."

14d

Does COFFEE matter to you?

Virtual reality
VIRTUAL REALITY

Marc Foreman says virtual reality matters: "The nature of reality itself is all about perception...I just see the whole world as almost a virtual canvas...you can interact with it and change it however you want."

7mo

Does VIRTUAL REALITY matter to you?

Self-confidence
SELF-CONFIDENCE
Kat
Kat
M

Kat says confidence matters: "If you believe in yourself, people believe in you. If you respect yourself, people respect you. For that reason, confidence is really important."

8mo

Does SELF-CONFIDENCE matter to you?

Reality Television
REALITY TELEVISION

"I'm currently watching Love is Blind Deutschland to practice my Germans."

12mo

Does REALITY TELEVISION matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Cathy says Artificial intelligence "absolutely matters because it's gonna help move us forward as society," but stresses "we do need to have boundaries around AI just like we do with our screen time."

3mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Politics
POLITICS

Valentina says Politics matters because it "affects everybody's lives" and should be "utilized for the better of humanity," not as a means of exhibiting power.

10d

Does POLITICS matter to you?

Divorce
DIVORCE
dusan
M

Dusan knows firsthand that Divorce matters — it "can change your life drastically," affecting not just you but your child and everyone around you.

28d

Does DIVORCE matter to you?

Matcha
MATCHA

Matthew says matcha "doesn't matter to me."

8mo

Does MATCHA matter to you?

Travel
TRAVEL

Shoshana says travel is important for new experiences, connecting with people, and putting yourself in someone else's shoes.

11mo

Does TRAVEL matter to you?

Entrepreneurship
ENTREPRENEURSHIP

Jolene says entrepreneurship matters because "it gives you the freedom to believe that there's something inside you."

4mo

Does ENTREPRENEURSHIP matter to you?

Business
BUSINESS

Business matters to Chris because Naval Special Warfare teaches decision-making under pressure, systems thinking, and 'choosing the hard mission that everyone else is avoiding.'

1mo

Does BUSINESS matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Lauren says Artificial intelligence matters as "the future of accessibility" and "the future of participation when used with proper governance."

2mo

Does ARTIFICIAL INTELLIGENCE matter to you?

CELEBRITY GOSSIP

Lyndsey says celebrity gossip does not matter: "People will tell me, I'm like, I don't care. Aaron T. Beck is my celebrity crush."

11mo

Does CELEBRITY GOSSIP matter to you?

Book
BOOK

Paul believes Books matter deeply. He reads lots of hardbacks because it "slows down my mind" and "gets me out of social media," adding emphatically: "We need to read more books."

3d

Does BOOK matter to you?

Music
MUSIC

Scott says music matters, sharing: "I've been a kid's party DJ for 25 years."

12mo

Does MUSIC matter to you?

Functional beverage
FUNCTIONAL BEVERAGE

Brian thinks functional beverages matter, but says it's "important to look at the sources of who's recommending them" and trusts "multiple sources" over just marketing.

3mo

Does FUNCTIONAL BEVERAGE matter to you?

Baltimore Orioles
BALTIMORE ORIOLES

Baltimore Orioles matter to David because they shape his love for baseball, connect him to tradition, and embody hope and loyalty through every season.

2mo

Does BALTIMORE ORIOLES matter to you?

LABUBU

"Marx would be really disappointed in all of the Labubu dolls that in a year's time I think are gonna be under a landfill. So no, doesn't matter. And you're gonna get scammed if you buy them."

9mo

Does LABUBU matter to you?