Show what matters™.

Entertainment matters to Alex because it builds connection, turns information into shared experience, and helps people engage, relax, and be present together.

Heather Johnson says sports matter: "Go hawks, go Vikings. I'm all about my Indiana fever. Woohoo."

Shoshana says air guitar matters to her because she loved it in her punk rocker days and even has photos playing on a broomstick.

Creativity matters to Jennifer because, in a world favoring proficiency and productivity, creativity supports more than what seems obvious.

"Rhetoric is one of the most important parts of not just speech and debate, but day-to-day life. And if more people could implement it on a higher scale, I think that our world, our country, our globe, would be a lot better."

Heather Johnson says politics do not matter: "I'm tired of it. I can't take it. I can't take one more. I didn't even watch the news. Can't do it."

Barton says winter swimming "definitely matters. So good for mental health, so good for... the benefits."

Amanda says dogs are everything.

Anne Catherine Bedard says cryptocurrency does not matter: "I don't have any, and I am kind of like keeping an eye on what's gonna happen."

Elvin says library research "probably not matters anymore" because "a lot of stuff is on the internet" and AI tools offer "more richer knowledge."

Allen Spence says cryptocurrency "matters" and highlights its utility: "crypto does have utility...it's also very good for foreign payments" and can make remittances easier.

David Murrin says social media matters "when used with wisdom" as it "circumvents conventional news outlets," but warns it's "dangerous when it comes to eliciting feelings of inadequacy and fomo."