What actually matters right now?

Social Media Marketing matters to Cyn because it's 'kind of my gig, as a SMM.'

Lauren says Mental health is "so important," crediting her therapist for her recovery and urging everyone to find a good one, even if they think they don't need one.

Cathy says laughter "matters because it's our defense mechanism against stress" and "it's the built-in mechanism...we just start laughing because it's a release."

Amanda is passionate about Neapolitan pizza: "Neopolitan Pizza for the win. Absolutely the best."

Andrea says travel "definitely matters" for children—"any kind of adventure is grand."

Marco says homelessness matters: "A lot of people aren't looking for a handout. They're looking for a hand up...I give so much of what I make to homeless situations...I would not be where I am...if it were not for the community around me."

Samantha says memes matter: "They're a form of communication...sending your friend a meme is like a love language...they are culturally significant too."

We’re all missing that sense of community and belonging. I like pickleball for that.

Scott says music matters, sharing: "I've been a kid's party DJ for 25 years."

Mary admires the bravery in extreme ironing: "That is some brave stuff to do right there. Talk about, having fun with something you love to do."

Shoshana says travel is important for new experiences, connecting with people, and putting yourself in someone else's shoes.

"Coffee gives me a headache."

Samantha says Disney matters: "It gives a lot of people hope...it matters for the memory making of it."

Tressa's gut says Coachella Valley Music and Arts Festival does not matter — "right now at this time, it does not matter that much," though she acknowledges she struggles to fully explain why.

Marco says concert matters: "Music takes the soul. It calms the savage beast...music is...stories that help you relate to what's going on in the world...settle you down and help you grow."

Paul describes branding as "the intangible existence of who you are," emphasizing its foundational role in identity.

Laura says cats matter: "I have a cat that might as well be my baby. She doesn't know. She's my emotional sport animal."

Adventure matters to Barton because experiencing natural adventures means connecting with earth, flora, and fauna—through a swim, hike, or basking in the sun.

Matthew says authenticity matters: "Just showing up and being who you are...if you do that every day...you're gonna have left the world a better place than you found it."

Kate Torode says midlife crisis matters: "the whole book is written around my midlife crisis" and it's about "rediscovering her dream and just kind of going for it."

Matthew says higher education matters, reflecting his role as an adjunct professor and his belief in lifelong learning.

"The American society is a melting pot, which I think means that there's not one specific dream that we should all follow. So the American Dream, no, not really. I don't think that matters, but I think Americans and their dreams definitely do."

DJ thinks video games matter: "I'm jealous of the kids now... they can really see who's the best in the world. I think it's a great way to explore hand eye coordination and learn to take risk without necessarily actually taking risk."

"I think photography is an art form and I think it's a great way to keep memories alive."