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The internet shows us what's trending. It never shows us what's important.

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M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Free speech 90% M Food 90% M Government spending 88% M
n=100+ 5/26-6/26
Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Dating 87% NM Taylor Swift 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Extraterrestrial life 75% NM UFOs 74% NM
n=90+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sport 52/48 Social Media 47/53 Israel 54/46 Epstein files 54/46
n=100+ 5/26-6/26

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Autism
AUTISM
Francesca Percival
Francesca Percival
M

I think autism matters because there are so many stories related to autism, and people need to understand that disability is not a bad word.

1y

Does AUTISM matter to you?

Physical Fitness
PHYSICAL FITNESS

Physical Fitness matters to Cyn because staying fit and healthy matters most and daily exercise is a priority.

1mo

Does PHYSICAL FITNESS matter to you?

Search Engine Optimization
SEARCH ENGINE OPTIMIZATION
Chris Singel
Chris Singel
M

Google has gotten a lot better at reading like a human than humans have gotten at writing for computers. Just make content that’s valuable… and the robots will understand it.

3mo

Does SEARCH ENGINE OPTIMIZATION matter to you?

Stock Market
STOCK MARKET

Allen Spence says the stock market "matters a lot" because "a lot of people have their retirements, their pension, a lot of their wealth is tied up" in it.

8mo

Does STOCK MARKET matter to you?

Theatre
THEATRE

Matthew says theater matters: "I love the arts."

8mo

Does THEATRE matter to you?

Celebrity
CELEBRITY

David Murrin says celebrities don't matter: "Most...sought recognition without great achievement...their opinions are without substance, without insight...they're actually potentially very destructive."

6mo

Does CELEBRITY matter to you?

Physical Exercise
PHYSICAL EXERCISE
Francesca Percival
Francesca Percival
M

"Exercise matters. It's good for the brain, good for the body."

1y

Does PHYSICAL EXERCISE matter to you?

Coaching
COACHING

Coaching matters to Beverly because many clients are coaches in leadership and holistic wellness.

2mo

Does COACHING matter to you?

Longevity
LONGEVITY

Longevity matters to George because it's about living stronger and more vibrant, not just longer—staying active and independent well into later years drives his work.

1mo

Does LONGEVITY matter to you?

Social Media
SOCIAL MEDIA

Jolene believes social media matters: "It's your voice...this medium has allowed us to dream bigger, to believe bigger."

4mo

Does SOCIAL MEDIA matter to you?

Cybersecurity
CYBERSECURITY
Grant McCracken
Grant McCracken
M

Grant believes cybersecurity is essential because "it touches everyone. It touches everything... Our meetings are digital. Our human interactions are digital. Where we get our news is digital. It's all digital."

10mo

Does CYBERSECURITY matter to you?

Fatherhood
FATHERHOOD

Brian says fatherhood "matters so much. It's the hardest job and the greatest job in the world." He believes fathers being there has "such a positive influence on people growing up and becoming healthy adults."

3mo

Does FATHERHOOD matter to you?

Travel
TRAVEL
Laura Richards
Laura Richards
M

Laura says travel matters: "I love seeing the world, but man, I love being at home so that I struggle with that one."

10mo

Does TRAVEL matter to you?

Interpersonal Relationships
INTERPERSONAL RELATIONSHIPS
Amy Safford
Amy Safford
M

Amy says interpersonal relationship matters: "relationships help you figure out who you are... they're important for building your own self-awareness... relationships keep us human... help you explore and grow as a person."

3mo

Does INTERPERSONAL RELATIONSHIPS matter to you?

Biohacking
BIOHACKING

Biohacking matters to George because true upgrades come from simple, accessible tools, giving regular people real control using basic resources like water and electricity.

1mo

Does BIOHACKING matter to you?

Air guitar
AIR GUITAR

Shoshana says air guitar matters to her because she loved it in her punk rocker days and even has photos playing on a broomstick.

11mo

Does AIR GUITAR matter to you?

Hiking
HIKING

Mary says Hiking matters: "it's important for everyone to have time and experience in nature and get the exercise that we need."

19d

Does HIKING matter to you?

Physical Exercise
PHYSICAL EXERCISE

Angela Fuller says physical exercise "hugely matters" and "is everything," urging "every single person should be exercising at least three to four times a week."

3mo

Does PHYSICAL EXERCISE matter to you?

Underwater hockey
UNDERWATER HOCKEY

Mary finds underwater hockey too claustrophobic: "I couldn't even think the idea of scuba diving down there would freak me out."

11mo

Does UNDERWATER HOCKEY matter to you?

Divorce
DIVORCE
dusan
M

Dusan knows firsthand that Divorce matters — it "can change your life drastically," affecting not just you but your child and everyone around you.

1mo

Does DIVORCE matter to you?

Financial Regulation
FINANCIAL REGULATION

Allen Spence says financial regulation "matters a lot" because "transparency is what a lot of people want in the financial markets" and everyone deserves "a fair shake."

8mo

Does FINANCIAL REGULATION matter to you?

Politics
POLITICS
Francesca Percival
Francesca Percival
M

"Politics is scary."

1y

Does POLITICS matter to you?

Dogs
DOGS

Lauren loves Dogs and says they matter, noting she doesn't own one only because of family allergies: "for some people, that's their fur babies."

2mo

Does DOGS matter to you?

Daycare
DAYCARE

Andrea says daycare matters because "not all families can stay home" and urges parents to "research the care center" and "check your children every time."

4mo

Does DAYCARE matter to you?