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Pogo stick
POGO STICK

For Barton, pogo stick matters because "they represent life. They're a metaphor for life, ups and downs."

3mo

Does POGO STICK matter to you?

Sport
SPORT

Andrea values sport for teaching "team sportsmanship," "how to make friends," and "you better learn how to get along."

3mo

Does SPORT matter to you?

Dogs
DOGS

Heather Johnson says dogs matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

8mo

Does DOGS matter to you?

Longevity
LONGEVITY

Longevity matters to George because it's about living stronger and more vibrant, not just longer—staying active and independent well into later years drives his work.

1mo

Does LONGEVITY matter to you?

Cybersecurity
CYBERSECURITY

Grant believes cybersecurity is essential because "it touches everyone. It touches everything... Our meetings are digital. Our human interactions are digital. Where we get our news is digital. It's all digital."

10mo

Does CYBERSECURITY matter to you?

Chess
CHESS

DJ sees chess as a metaphor for life: "Life is one big game to be played, and if you've ever played chess with someone who plays checkers, they're really easy to run around."

11mo

Does CHESS matter to you?

Travel
TRAVEL

Renas Raza says travel matters: "It's amazing for everyone and you just get a new set of eyes for each country you visit."

8mo

Does TRAVEL matter to you?

Psychology
PSYCHOLOGY

Psychology matters to Greg because it shapes coaching and daily interactions, playing 'a major role in success on and off the field' and is vital to tap into every day.

1mo

Does PSYCHOLOGY matter to you?

Education
EDUCATION

Allen Spence believes education "matters" and says, "it's important that we have strong public schools" and a good university system, but "not everybody needs to go to college."

8mo

Does EDUCATION matter to you?

Storytelling
STORYTELLING

Jennifer says storytelling matters: "Storytelling is, again, the oldest form of connection that we can do with each other. That creates intimacy and connection."

8mo

Does STORYTELLING matter to you?

Gardening
GARDENING

Gardening matters to Joi because it is 'grounding' and 'keeps me honest about what's actually alive,' revealing a deep connection to the earth.

2mo

Does GARDENING matter to you?

Recipe
RECIPE

Heather Johnson says recipes matter. As a food blogger, "recipes" are central to her work and enjoyment.

8mo

Does RECIPE matter to you?

Faith
FAITH

Faith matters to David because Christianity shapes identity, answers life's deepest questions, and offers 'a coherent, enduring framework for truth, purpose, and hope.'

2mo

Does FAITH matter to you?

CELEBRITY GOSSIP

Maria is not interested in celebrity gossip: "doesn't matter."

10mo

Does CELEBRITY GOSSIP matter to you?

Investment
INVESTMENT

Matthew says investing matters: "It's what makes the world go round for many people, and so it does matter."

8mo

Does INVESTMENT matter to you?

Video Game
VIDEO GAME
Kat
Kat
NM

Kat says gaming does not matter: "It doesn't, for me, it doesn't matter. It's time wasting, but for many people, maybe, yes, it matters."

7mo

Does VIDEO GAME matter to you?

Self-driving car
SELF-DRIVING CAR

"In practicality, no, doesn't really matter. I think more people should know how to drive. I wish more people knew how to drive a stick. That'd be pretty awesome. So I just kind of wanna go back, to the roots a little bit. Learn to drive, know where you're going, and know what the steering wheel does."

8mo

Does SELF-DRIVING CAR matter to you?

Creativity
CREATIVITY

Barton says creativity "absolutely matters... it's important for expression, absolute vital for everyone."

3mo

Does CREATIVITY matter to you?

Dogs
DOGS

Alex Ranahan is firmly on the side of dogs: "Dogs are just there... I'm man's best friend. I just wanna serve you... dogs are on my level as opposed to the cats that are waiting for me to come aboard."

2mo

Does DOGS matter to you?

Brazilian Jiu-jitsu
BRAZILIAN JIU-JITSU

DJ finds Brazilian jiu-jitsu humbling: "Technique beats force... I rolled against a girl who was probably about 80 pounds... and she absolutely dominated me for about 25 minutes. And it was just, I tip my hat for the technique."

11mo

Does BRAZILIAN JIU-JITSU matter to you?

Brand
BRAND

Melissa says Branding "always matters" for individuals and organizations alike, urging everyone to consider "what do you stand for, what do you want to be known for" — including their own personal brand.

2mo

Does BRAND matter to you?

Journal
JOURNAL

Matthew says journaling matters, wishing he did it more: "I have unlocked a lot of self realizations about myself through journaling over the years."

8mo

Does JOURNAL matter to you?

Addiction
ADDICTION

Addiction matters because the creator is a certified counselor for 21 years, is 22 years sober, and sees addictive behaviors as 'mere diversions to avoid a reality that we found unacceptable.'

11d

Does ADDICTION matter to you?

Coffee
COFFEE

Allen Spence is a "coffee nerd" who drinks "a lot of coffee every day" and values fair trade, saying "it's important that you have like fair trade...for the people on the other end."

8mo

Does COFFEE matter to you?