Show what matters™.

Matthew says matcha "doesn't matter to me."

Samantha says social media matters: "It provides access for people to share their experiences...it matters as a sense of community."

Jennifer says writing matters: "Writing and the idea of human beings being able to create symbols that they leave behind... predates language. So probably writing matters. I don't know why. It's dumb and hard, but."

Creativity matters to Jennifer because, in a world favoring proficiency and productivity, creativity supports more than what seems obvious.

Laura says cats matter: "I have a cat that might as well be my baby. She doesn't know. She's my emotional sport animal."

Heather Johnson says recipes matter. As a food blogger, "recipes" are central to her work and enjoyment.

Mary sees burnout as a major obstacle: "That is what keeps you from living your life and it keeps you from enjoying life."

Geraldo declares Coffee "essential to life," recounting how even on a beautiful vacation morning, the one thing missing was "a cup of coffee."

Angela Fuller says gymnastics matters because "it teaches you grit and resilience" and "gives you so much self-confidence." She calls it "the best sport ever."

Greg says Social media "definitely matters," especially for reaching younger generations, "communicating the work, showing them what the opportunities are and the possibilities."

Amanda says Podcast matters but urges mindfulness: "there are amazing podcasts that are fabulous, educational, funny, entertaining" alongside oversaturation. She says be "thoughtful of which ones we're participating in."

Renas Raza says AI matters: "it's gonna be a part of our life. Forever. So definitely hop on it and again, go about it with respect and don't overdo it, and don't let that dictate everything you do."