What actually matters right now?

Melissa says Branding "always matters" for individuals and organizations alike, urging everyone to consider "what do you stand for, what do you want to be known for" — including their own personal brand.

Barton thinks pizza matters "because we need a balance in our diet... You've gotta have a balance."

Mary says Self-confidence is "the strength behind everything that keeps us going towards our dreams in the life that we desire."

Elvin says library research "probably not matters anymore" because "a lot of stuff is on the internet" and AI tools offer "more richer knowledge."

Shoshana believes microplastic pollution matters and tries to cut back on plastic use in little ways.

Grant says video games matter: "I like to play video games. It's a lot of fun. Been playing a lot of Hunt these days... absolutely matters."

Heather says Sport matters as "a great way to bring people together," especially now when "too many people are lonely and feeling like they don't belong."

Bianca says Dogs matter. As someone who lives alone, she values canine companionship, saying "it's really important to have a companion."

Lauren says Science obviously matters: "It is life's blood. We need science. We need scientists. STEM is so important."

Though not a player herself, Melissa says Video games matter as "a release" and "stress reducer" for many, even recalling executives using them to "build camaraderie" across the country.

Angela Fuller says authenticity absolutely matters.

Avelyn says coffee doesn't matter to her: "I really tried, but I really don't like coffee. I really tried. I'm so tired sometimes, but I just, it doesn't do it for me."

Kate Torode believes artificial intelligence matters: "there is a lot of opportunity to use AI to create work" but also worries as a writer, calling it "a great tool for editing."

Lauren says Health matters absolutely, noting "endorphins come from exercise" and quoting Legally Blonde: "happy people exercise."

Entertainment matters to Alex because it builds connection, turns information into shared experience, and helps people engage, relax, and be present together.

John Fuhrman says entrepreneurship matters: "that independence, that freedom to create, is everything." He never did well in the corporate world and values learning from each business evolution.

Ella says pizza matters: "I love pizza. My like one of my favorite foods actually."

Anne Catherine Bedard says entrepreneurship matters, but "not all your hobbies have to be a business" and "some people do have to generate these unique ideas."

Greg says Artificial intelligence "definitely matters" and is "unavoidable at this point." His organization uses it for grant proposals, foundation research, and reporting on the administrative side.

Kate Torode says mental health "absolutely matters" and is "very open" about her struggles, urging society to "accept that it's nothing that the individual did wrong."

Lyndsey says celebrity gossip does not matter: "People will tell me, I'm like, I don't care. Aaron T. Beck is my celebrity crush."

Matthew says authenticity matters: "Just showing up and being who you are...if you do that every day...you're gonna have left the world a better place than you found it."

Running matters… We did the Boston 5K last weekend… and we’re doing a half marathon this weekend with a bunch of friends.

Grant says entrepreneurship matters: "that's where a lot of great ideas come from and AI is kind of accelerating that. It absolutely matters."