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The internet shows us what's trending. It never shows us what's important.

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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
n=100+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
n=100+ 5/26-6/26

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Pet
PET
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Jolene says pets matter: "Pets are our opportunities to experience unconditional love."

5mo

Does PET matter to you?

Personal branding
PERSONAL BRANDING
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Anne Catherine Bedard says personal branding matters because "everything that you do is your brand" and "the way you define that box is important."

9mo

Does PERSONAL BRANDING matter to you?

INTERNET MEMES
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Samantha says memes matter: "They're a form of communication...sending your friend a meme is like a love language...they are culturally significant too."

8mo

Does INTERNET MEMES matter to you?

Journaling
JOURNALING
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Samantha says journaling matters: "I do it every day...taking pen to paper is so important because it allows you to access a different part of your brain."

8mo

Does JOURNALING matter to you?

NASA
NASA
M

Bianca says NASA matters. Living in Orlando, she has a front-row seat to space history, noting "I just saw Artemis go up."

3mo

Does NASA matter to you?

Climate Change
CLIMATE CHANGE
M

Matthew says climate change matters.

10mo

Does CLIMATE CHANGE matter to you?

Video Game
VIDEO GAME
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Though not a player herself, Melissa says Video games matter as "a release" and "stress reducer" for many, even recalling executives using them to "build camaraderie" across the country.

4mo

Does VIDEO GAME matter to you?

Laura Richards
Laura Richards
Coffee
COFFEE
M

Laura says coffee matters: "I love it. In anytime of the day or night."

11mo

Does COFFEE matter to you?

Chess
CHESS
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DJ sees chess as a metaphor for life: "Life is one big game to be played, and if you've ever played chess with someone who plays checkers, they're really easy to run around."

1y

Does CHESS matter to you?

Politics
POLITICS
M

Paul says Politics matters because "we are political creatures" and warns that "if you don't stand for something, you'll stand for anything."

1mo

Does POLITICS matter to you?

Pizza
PIZZA
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Ella says pizza matters: "I love pizza. My like one of my favorite foods actually."

6mo

Does PIZZA matter to you?

Adventure
ADVENTURE
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Adventure matters to Barton because experiencing natural adventures means connecting with earth, flora, and fauna—through a swim, hike, or basking in the sun.

4mo

Does ADVENTURE matter to you?

Food
FOOD
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Jennifer says food matters: "It brought everyone together after the show... Food is social, it's culture."

9mo

Does FOOD matter to you?

Social Media
SOCIAL MEDIA
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Jolene believes social media matters: "It's your voice...this medium has allowed us to dream bigger, to believe bigger."

5mo

Does SOCIAL MEDIA matter to you?

Travel
TRAVEL
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Barton says travel "absolutely matters... I just love travel because we learn so much... travel is so good for you."

5mo

Does TRAVEL matter to you?

Space Exploration
SPACE EXPLORATION
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Matthew says space exploration "doesn't matter to me," though he notes "it matters to humans."

10mo

Does SPACE EXPLORATION matter to you?

Weightlifting
WEIGHTLIFTING
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Doug Cardell says weightlifting matters: "I want my body to be strong... that's the only way I can help somebody else."

7mo

Does WEIGHTLIFTING matter to you?

Coffee
COFFEE
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John says Coffee matters a lot: "I like how it tastes" and he's "gotten into the science of making espresso," calling it "science making coffee in that way."

6d

Does COFFEE matter to you?

Art
ART
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Heather says Art matters because it "helps to tell the story" of any era long after we're gone. She personally enjoys photography and appreciates art "just for its beauty."

1mo

Does ART matter to you?

Punk
PUNK
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Punk matters to Jennifer because it is about social disruption and cultural protest through performance and music.

10mo

Does PUNK matter to you?

Physical Exercise
PHYSICAL EXERCISE
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Angela Fuller says physical exercise "hugely matters" and "is everything," urging "every single person should be exercising at least three to four times a week."

5mo

Does PHYSICAL EXERCISE matter to you?

Coachella Valley Music And Arts Festival
COACHELLA VALLEY MUSIC AND A...
NM

Tressa's gut says Coachella Valley Music and Arts Festival does not matter — "right now at this time, it does not matter that much," though she acknowledges she struggles to fully explain why.

3mo

Does COACHELLA VALLEY MUSIC AND A... matter to you?

Divorce
DIVORCE
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Dusan knows firsthand that Divorce matters — it "can change your life drastically," affecting not just you but your child and everyone around you.

2mo

Does DIVORCE matter to you?

Resilience (psychology)
RESILIENCE (PSYCHOLOGY)
M

Resilience (psychology) matters to Marco because mastering 'Speed-to-Close' in real estate means adapting fast, vetting deals, and thriving beyond traditional limits.

5mo

Does RESILIENCE (PSYCHOLOGY) matter to you?