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Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
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Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
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Virtual reality
VIRTUAL REALITY

Virtual reality is cool and gimmicky and exciting. It’s just not like ubiquitous in our lives yet… it’s not at the level of ChatGPT or the iPhone.

3mo

Does VIRTUAL REALITY matter to you?

Dogs
DOGS

Heather Johnson says dogs matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

9mo

Does DOGS matter to you?

Sleep
SLEEP

Maria insists sleep is "essential. It's something that we all need to be able to survive and just be healthy."

11mo

Does SLEEP matter to you?

Social Media
SOCIAL MEDIA

Greg says Social media "definitely matters," especially for reaching younger generations, "communicating the work, showing them what the opportunities are and the possibilities."

2mo

Does SOCIAL MEDIA matter to you?

Psychology
PSYCHOLOGY

Psychology matters to Greg because it shapes coaching and daily interactions, playing 'a major role in success on and off the field' and is vital to tap into every day.

2mo

Does PSYCHOLOGY matter to you?

Astrology
ASTROLOGY

Renas Raza says astrology matters: "Whenever I meet someone, I'm like, oh, what's your sign?... what's today's astrology? How is the day gonna end up?"

9mo

Does ASTROLOGY matter to you?

Sports
SPORTS

Andrea values sport for teaching "team sportsmanship," "how to make friends," and "you better learn how to get along."

4mo

Does SPORTS matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Cathy says Artificial intelligence "absolutely matters because it's gonna help move us forward as society," but stresses "we do need to have boundaries around AI just like we do with our screen time."

3mo

Does ARTIFICIAL INTELLIGENCE matter to you?

LitRPG
LITRPG

LitRPG matters to Joe because it offers deeper thinking beyond hack-and-slash and explores the universality of game-like systems.

3d

Does LITRPG matter to you?

Education
EDUCATION

Allen Spence believes education "matters" and says, "it's important that we have strong public schools" and a good university system, but "not everybody needs to go to college."

8mo

Does EDUCATION matter to you?

Self-help
SELF-HELP

Lyndsey believes self-help and mental health "lean into each other."

12mo

Does SELF-HELP matter to you?

Running
RUNNING

Running matters… We did the Boston 5K last weekend… and we’re doing a half marathon this weekend with a bunch of friends.

3mo

Does RUNNING matter to you?

Reality Television
REALITY TELEVISION

Reality TV does not matter to Ella: "I don't really watch reality TV." reality television

4mo

Does REALITY TELEVISION matter to you?

Coffee
COFFEE

Coffee matters to Amanda: "I drink about a liter of coffee a day."

12mo

Does COFFEE matter to you?

Video Game
VIDEO GAME

Though not a player herself, Melissa says Video games matter as "a release" and "stress reducer" for many, even recalling executives using them to "build camaraderie" across the country.

3mo

Does VIDEO GAME matter to you?

Sports
SPORTS

Paul says Sport matters as physical exercise is "one of the best ways to get rid of anxiety," especially amid what he calls "an epidemic of anxiety with Gen Z and younger millennials."

9d

Does SPORTS matter to you?

Vegan
VEGAN

Samantha says veganism does not matter to her: "I tried to be vegan for three months and I failed miserably...the way I craved a cheeseburger...was wild."

7mo

Does VEGAN matter to you?

Superhero
SUPERHERO

"Superheroes as we see 'em out in the movies and stuff, they don't matter." Scott only values superheroes as metaphors for inner strength.

1y

Does SUPERHERO matter to you?

Photography
PHOTOGRAPHY

Photography matters to Jackie because it shows human connection.

2mo

Does PHOTOGRAPHY matter to you?

Shopper marketing
SHOPPER MARKETING

Marc Foreman says shopper marketing matters: "I'm living proof. It's the whole example of going in for one thing and coming out with 10. That's all shopper marketing...geniuses at work...know exactly how to put stuff together to make it really pop."

8mo

Does SHOPPER MARKETING matter to you?

Book
BOOK

Paul believes Books matter deeply. He reads lots of hardbacks because it "slows down my mind" and "gets me out of social media," adding emphatically: "We need to read more books."

9d

Does BOOK matter to you?

Autism
AUTISM

Autism matters to Joe because navigating life undiagnosed and labeled with a 'made up condition' shaped Joe's understanding of self and the impact of stigma.

3d

Does AUTISM matter to you?

Teaching
TEACHING

Avelyn says teaching matters because of the lasting impact teachers have: "Just knowing the contact they still have with their students and the impact they have on their students, and me too. It's a really beautiful thing to see."

10mo

Does TEACHING matter to you?

Ecopsychology
ECOPSYCHOLOGY

Ecopsychology matters to Melissa because it reveals how nature, place, and environment shape healing, urging us to look beyond the office to our oldest human relationship.

10d

Does ECOPSYCHOLOGY matter to you?