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M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Free speech 90% M Food 90% M Government spending 88% M
n=100+ 5/26-6/26
Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Dating 87% NM Taylor Swift 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Extraterrestrial life 75% NM UFOs 74% NM
n=90+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sport 52/48 Social Media 47/53 Israel 54/46 Epstein files 54/46
n=100+ 5/26-6/26

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Vegan
VEGAN

Samantha says veganism does not matter to her: "I tried to be vegan for three months and I failed miserably...the way I craved a cheeseburger...was wild."

7mo

Does VEGAN matter to you?

Midlife Crisis
MIDLIFE CRISIS

Kate Torode says midlife crisis matters: "the whole book is written around my midlife crisis" and it's about "rediscovering her dream and just kind of going for it."

8mo

Does MIDLIFE CRISIS matter to you?

holiday
HOLIDAY

Valentina says Holidays matter because "no matter how high performers we are, we also need maintenance time, like the machines" — and she's eagerly looking forward to her own.

14d

Does HOLIDAY matter to you?

Brazilian Jiu-jitsu
BRAZILIAN JIU-JITSU

DJ finds Brazilian jiu-jitsu humbling: "Technique beats force... I rolled against a girl who was probably about 80 pounds... and she absolutely dominated me for about 25 minutes. And it was just, I tip my hat for the technique."

1y

Does BRAZILIAN JIU-JITSU matter to you?

Pizza
PIZZA
Kat
Kat
M

Kat says pizza matters: "I'm Italian... pizza matters, it's soul food... when I have a really bad day, I really ask myself, what can I do today to feel better... I'm going for a gelato, I'm going for a pizza with friends."

8mo

Does PIZZA matter to you?

LABUBU

"Marx would be really disappointed in all of the Labubu dolls that in a year's time I think are gonna be under a landfill. So no, doesn't matter. And you're gonna get scammed if you buy them."

9mo

Does LABUBU matter to you?

Underwater hockey
UNDERWATER HOCKEY

Mary finds underwater hockey too claustrophobic: "I couldn't even think the idea of scuba diving down there would freak me out."

11mo

Does UNDERWATER HOCKEY matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
Kat
Kat
M

Kat says AI matters: "It'll help you... in business and your personal life. Maybe I just using it for business, and it helps me a lot."

8mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Nutrition
NUTRITION

Nutrition matters to Jackie because it is 'one of the building blocks for body performance and body energy.'

2mo

Does NUTRITION matter to you?

Cat
CAT

Heather Johnson says cats matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

8mo

Does CAT matter to you?

Gnosis
GNOSIS

Gnosis matters to the author because GRIOTGNOSIS fuses esoteric knowledge gained from 15 years of traditional initiations with magical realism and occult wisdom.

7d

Does GNOSIS matter to you?

Art Therapy
ART THERAPY

Anne Catherine Bedard says art therapy matters "a hundred percent" and encourages, "go make something that is not perfect...it's okay to get messy."

7mo

Does ART THERAPY matter to you?

Shopper marketing
SHOPPER MARKETING

Marc Foreman says shopper marketing matters: "I'm living proof. It's the whole example of going in for one thing and coming out with 10. That's all shopper marketing...geniuses at work...know exactly how to put stuff together to make it really pop."

8mo

Does SHOPPER MARKETING matter to you?

Physical Exercise
PHYSICAL EXERCISE
Francesca Percival
Francesca Percival
M

"Exercise matters. It's good for the brain, good for the body."

1y

Does PHYSICAL EXERCISE matter to you?

Divorce
DIVORCE
dusan
M

Dusan knows firsthand that Divorce matters — it "can change your life drastically," affecting not just you but your child and everyone around you.

1mo

Does DIVORCE matter to you?

Extreme ironing
EXTREME IRONING

Maria says extreme ironing does not matter to her: "Not matters. Not at all. Although... I would watch it if it was like on ESPN or something."

10mo

Does EXTREME IRONING matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Ella is "iffy" but says artificial intelligence matters "if you need help... it could guide you... could be used as like a resource... not just like doing it for you."

4mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Ecopsychology
ECOPSYCHOLOGY

Ecopsychology matters to Melissa because it reveals how nature, place, and environment shape healing, urging us to look beyond the office to our oldest human relationship.

8d

Does ECOPSYCHOLOGY matter to you?

Pickleball
PICKLEBALL

Mary loves Pickleball, calling it "one of my favorite things to do right now" and "a great way to exercise and have fun."

18d

Does PICKLEBALL matter to you?

Rhetoric
RHETORIC

"Rhetoric is one of the most important parts of not just speech and debate, but day-to-day life. And if more people could implement it on a higher scale, I think that our world, our country, our globe, would be a lot better."

9mo

Does RHETORIC matter to you?

Chocolate
CHOCOLATE
dusan
M

Dusan says Chocolate matters a lot — it "could boost my concentration" when studying as a child, or was at least a good excuse to get sweets from his mother.

1mo

Does CHOCOLATE matter to you?

Video Game
VIDEO GAME

Angela Fuller says video games do not matter: "I hate video games... we need to be experiencing the world in real time."

3mo

Does VIDEO GAME matter to you?

Sport
SPORT
Kat
Kat
M

Kat insists sport matters: "You become so much stronger... sport teaches you so many things... if you can transform your body through commitment and movement, you can change your life."

8mo

Does SPORT matter to you?

Adhd
ADHD

Adhd matters to Joe because living with it 'all my life' shapes every experience, making it a constant, defining presence.

1d

Does ADHD matter to you?