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The internet shows us what's trending. It never shows us what's important.

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Matters

What's important right now. Stuff on your radar.

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Not Matters

What's not important right now. Not on your radar.

Highest Matters
Health Care 95% M Peace 94% M The economy 93% M Inflation 92% M Money 92% M Family 92% M Food Safety 91% M Sleep 90% M Free speech 90% M Food 90% M Government spending 88% M United States Constitution 87% M Democracy 87% M Due Process 86% M Local news 86% M
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Highest Not Matters
MrBeast 91% NM Celebrity 88% NM Taylor Swift 87% NM Dating 87% NM Diet Coke 85% NM Tom Hanks 84% NM The Beatles 83% NM Star Wars 82% NM Ultimate Fighting Championship 81% NM Major League Soccer 77% NM Extraterrestrial life 75% NM UFOs 74% NM Starbucks 73% NM Sneakers 73% NM Popular Culture 73% NM
n=100+ 5/26-6/26
Featured Split
Palestine 50/50 Birthday 49/51 The arts 51/49 True Crime 51/49 Movies 49/51 Chocolate 48/52 Sports 52/48 Social Media 47/53 Israel 54/46 Ukraine 54/46 Epstein files 54/46 LGBTQ Rights 46/54 Gardening 54/46 Hantavirus 46/54 Comedy 54/46
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Sports
SPORTS
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Greg says Sport "matters to me personally" and in his work — it's "an outlet for these youth who are behind barbed wires" and soccer is especially significant in Central America.

3mo

Does SPORTS matter to you?

Education
EDUCATION
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Allen Spence believes education "matters" and says, "it's important that we have strong public schools" and a good university system, but "not everybody needs to go to college."

10mo

Does EDUCATION matter to you?

Travel
TRAVEL
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Cathy says travel is "important because it helps us to get out of our little bubble" and made her "independent, confident, innovative."

4mo

Does TRAVEL matter to you?

Reality Television
REALITY TELEVISION
M

Heather Johnson says reality TV matters: "That is my life. I watch murder and reality TV...that's all I watch."

10mo

Does REALITY TELEVISION matter to you?

Food
FOOD
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Jennifer says food matters: "It brought everyone together after the show... Food is social, it's culture."

10mo

Does FOOD matter to you?

Celebrity gossip
CELEBRITY GOSSIP
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Lyndsey says celebrity gossip does not matter: "People will tell me, I'm like, I don't care. Aaron T. Beck is my celebrity crush."

1y

Does CELEBRITY GOSSIP matter to you?

Parenting
PARENTING
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DJ believes parenting matters because "we all have childhood wounds that we having to carry in, and so the goal is to try and allow them to find themselves instead of have to fix themselves when they get older."

1y

Does PARENTING matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE
M

Artificial intelligence matters "because of how it is changing our environment, which directly impacts our mental health."

1y

Does ARTIFICIAL INTELLIGENCE matter to you?

Chris Singel
Chris Singel
Search Engine Optimization
SEARCH ENGINE OPTIMIZATION
M

Google has gotten a lot better at reading like a human than humans have gotten at writing for computers. Just make content that’s valuable… and the robots will understand it.

5mo

Does SEARCH ENGINE OPTIMIZATION matter to you?

Art Therapy
ART THERAPY
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Anne Catherine Bedard says art therapy matters "a hundred percent" and encourages, "go make something that is not perfect...it's okay to get messy."

9mo

Does ART THERAPY matter to you?

Celebrity
CELEBRITY
NM

David Murrin says celebrities don't matter: "Most...sought recognition without great achievement...their opinions are without substance, without insight...they're actually potentially very destructive."

7mo

Does CELEBRITY matter to you?

Virtual reality
VIRTUAL REALITY
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Virtual reality is cool and gimmicky and exciting. It’s just not like ubiquitous in our lives yet… it’s not at the level of ChatGPT or the iPhone.

5mo

Does VIRTUAL REALITY matter to you?

Kat
Kat
Mindfulness
MINDFULNESS
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Kat believes mindfulness matters: "To be present, to enjoy every moment that you have because it'll go away... we really have to enjoy the present moment."

9mo

Does MINDFULNESS matter to you?

Celebrity
CELEBRITY
NM

Kate Torode says celebrities "not matters. No."

10mo

Does CELEBRITY matter to you?

Mental Health
MENTAL HEALTH
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Alex Ranahan believes mental health is "the foundation of which everything stands upon... it should be explored and given the opportunity to address and work towards a stronger foundation."

4mo

Does MENTAL HEALTH matter to you?

Interpersonal Relationships
INTERPERSONAL RELATIONSHIPS
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Misty says relationships matter: "We need people in our life. We need love... I'm a sucker for love. So obviously relationships are important."

5mo

Does INTERPERSONAL RELATIONSHIPS matter to you?

Social Media
SOCIAL MEDIA
M

Renas Raza says social media matters "because everyone's using it. But again, use it with respect. Don't be rude online."

10mo

Does SOCIAL MEDIA matter to you?

Mental Health
MENTAL HEALTH
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Maria says mental health matters: "if you are mindful of what's going on mentally and emotionally, you're able to be more productive at the end of the day."

1y

Does MENTAL HEALTH matter to you?

Podcast
PODCAST
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Amanda says Podcast matters but urges mindfulness: "there are amazing podcasts that are fabulous, educational, funny, entertaining" alongside oversaturation. She says be "thoughtful of which ones we're participating in."

1mo

Does PODCAST matter to you?

Dogs
DOGS
M

Amanda says dogs are everything.

1y

Does DOGS matter to you?

NASA
NASA
NM

Valentina says NASA doesn't matter to her right now because she doesn't "have a concrete idea about what they are doing at the moment."

1mo

Does NASA matter to you?

Kat
Kat
Video Game
VIDEO GAME
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Kat says gaming does not matter: "It doesn't, for me, it doesn't matter. It's time wasting, but for many people, maybe, yes, it matters."

9mo

Does VIDEO GAME matter to you?

Journal
JOURNAL
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Matthew says journaling matters, wishing he did it more: "I have unlocked a lot of self realizations about myself through journaling over the years."

10mo

Does JOURNAL matter to you?

Pickleball
PICKLEBALL
NM

"I don't personally play pickleball, so I'm gonna say doesn't matter, but I know it is very helpful for people who do play pickleball."

1y

Does PICKLEBALL matter to you?