Mike Zeinfeld Picture
Mike Zeinfeld

Person by Mike Zeinfeld

CEO Matters.com, entrepreneur and investor.

About

Mike Zeinfeld is a entrepreneur, investor and consultant. Frustrated with the current state of the news and social networks, one of his project is Matters.com, a new social media platform that helps connect people to who and what matters most. He has...

Mike Zeinfeld is a entrepreneur, investor and consultant. Frustrated with the current state of the news and social networks, one of his project is Matters.com, a new social media platform that helps connect people to who and what matters most. He has worked in verticals such as manufacturing, healthcare, CPG in brand strategy, consulting and technology.

What Matters
M ! BASEBALL 23

Baseball matters to Mike because summer starts with the season and brings excitement—'So excited for baseball season to start summer here - go Cubs!'.

M ! IRAN 5

Iran matters to Mike because 'so many complex issues here—this isn't black and white.'

M ! ARTIFICIAL INTELLIGENCE 76

Artificial Intelligence matters because 'it will change so much for humanity,' but demands 'a vision on how to navigate this transformation.'

M ! EDUCATION 9

Education matters to Mike because 'education is everything,' but values innovation in how and what kids are taught.

M ! UFO 21

Mike thinks UFOs matter because 'how are we not talking about all of these UFO sightings?' They 'change our view of the universe' and spark crucial conversations.

M ! CYBERSECURITY 4
M ! DOGS 6
M ! BRCA-2 11
M DEHUMANIZATION 20

Dehumanization matters to Mike because 'this is most important now, it's happening everywhere with everyone' and urges, 'if you are generalizing, just stop.'

M ART 4

Mike values art for its role in his daughter's aspirations to be an art major, highlighting its personal significance.

M #BEAGUEST 49

Self is available as a guest to discuss creating a new mental health platform, making mental health more approachable for all ages.

M PARENTING 20

Mike thinks Parenting matters because it's 'one of the proudest, most impactful things' he does, revealing the unexpected joy of being a parent.

M MISINFORMATION 1

Misinformation matters to Mike because it's 'crazy that we as a society would allow AI to pretend to be humans' and 'absolutely insane that we would take that away from ourselves.'

M TENNIS 26

Mike values tennis for its intensity, mental health benefits, and as a sport he enjoys watching repeatedly, even as background TV.

M COFFEE 7

Mike thinks coffee matters because he 'seriously cannot get by without it' and has 'tried and failed miserably' without it.

M DISNEY 5

Mike loves Disney, thinking it brings 'happiness' and creates cherished memories for his family, making it a magical escape they all enjoy.

M LOVE
M E-COMMERCE
M DISNEYLAND PARIS 4
M #FINDAGUEST 2
M CHICAGO CUBS
NM BRANDING

Branding matters to Mike because Mike is really interested in how people communicate who they are.

NM SYDNEY SWEENEY

Sydney Sweeney does not really matter to Mike because he is 'just not interested in her as an actress or following what's going on with her.'

NM CHESS

Mike thinks chess 'used to be enjoyable' but now feels it only brings frustration, making him want to 'pull my hair out' when playing.

NM BRIAN WILSON

Mike thinks Brian Wilson is a genius, recalling, 'I remember first listening to the Beach Boys and even as a kid thinking this music is from another planet!'

NM CAKE

Mike thinks Cake is 'one of the worst things you can eat,' citing its high calories and lack of satisfaction.

NM MUSIC 3

Mike thinks music matters because it is 'instant emotion' that resonates deeply, highlighting its essential role in connecting people and expressing feelings.

NM VEGAN

Mike states veganism is 'not really on my radar' as he enjoys meat, indicating it doesn't matter to him.

NM BOOK

Books do not really matter to Mike because reading takes time Mike never has.

NM MENTAL HEALTH 37

Mental Health is vital; it's 'not an exact science,' yet solving it profoundly impacts 'ourselves, the world and the people we love.'

NM FOOTBALL ASSOCIATION
NM RETAIL
NM BLACKOUTS
NM HISTORICAL RECORDS
NM MARKETING 2
NM WHEELCHAIR TENNIS
NM FOOD
NM IBM
NM IDENTITY
NM DECEPTION
NM MICROSOFT WINDOWS
Coffee · Matters.com — Which pick-me-up actually packs the punch?
Coffee · Matters.com — Which pick-me-up actually packs the punch?
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AI’s power play: from chip bottlenecks to laws, and a surprise Iran ceasefire
AI’s power play: from chip bottlenecks to laws, and a surprise Iran ceasefire
View
Coffee · Matters.com — Where your morning run might vanish
Coffee · Matters.com — Where your morning run might vanish
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Coffee · Matters.com — When your coffeemaker gets a second act
Coffee · Matters.com — When your coffeemaker gets a second act
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Coffee · Matters.com — When your go-to stop vanishes: morning ritual disruption
Coffee · Matters.com — When your go-to stop vanishes: morning ritual disruption
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Coffee · Matters.com — When your corner store goes missing
Coffee · Matters.com — When your corner store goes missing
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Coffee · Matters.com — When your corner store goes bye-bye
Coffee · Matters.com — When your corner store goes bye-bye
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Coffee · Matters.com — Dirty sodas and what they mean for your buzz
Coffee · Matters.com — Dirty sodas and what they mean for your buzz
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Coffee · Matters.com — When soda steals your morning buzz
Coffee · Matters.com — When soda steals your morning buzz
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Coffee · Matters.com — When your corner store disappears
Coffee · Matters.com — When your corner store disappears
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Coffee · Matters.com — What coffee means for your brain and mornings
Coffee · Matters.com — What coffee means for your brain and mornings
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Coffee · Matters.com — Low‑dose caffeine is having a moment
Coffee · Matters.com — Low‑dose caffeine is having a moment
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Coffee · Matters.com — Why some foods may shrink your brain
Coffee · Matters.com — Why some foods may shrink your brain
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Coffee · Matters.com — New research: coffee stands apart as ultra-processed foods linked to brain loss
Coffee · Matters.com — New research: coffee stands apart as ultra-processed foods linked to brain loss
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Coffee · Matters.com — Coffee and your brain: daily sips tied to long-term mental health
Coffee · Matters.com — Coffee and your brain: daily sips tied to long-term mental health
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AI's big week: IPO dreams, export bans and an $84.7B bet from Google
AI's big week: IPO dreams, export bans and an $84.7B bet from Google
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Daily Beanbeat — Folgers owner cuts prices as coffee deflation ripples to your cup
Daily Beanbeat — Folgers owner cuts prices as coffee deflation ripples to your cup
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AI infrastructure squeeze: power, zoning, and export controls
AI infrastructure squeeze: power, zoning, and export controls
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Pancreatic Cancer Brief — Daraxonrasib trial doubles survival — access expanding now
Pancreatic Cancer Brief — Daraxonrasib trial doubles survival — access expanding now
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Pancreatic Cancer Brief — Daraxonrasib doubles survival in pancreatic cancer trials
Pancreatic Cancer Brief — Daraxonrasib doubles survival in pancreatic cancer trials
View
Skywatch Weekly — Pentagon drops third batch of UFO files — what it means for believers
Skywatch Weekly — Pentagon drops third batch of UFO files — what it means for believers
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Close Encounters Club — Grusch returns to Capitol Hill — disclosure ramps up
Close Encounters Club — Grusch returns to Capitol Hill — disclosure ramps up
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Skyfile Weekly — Pentagon releases third UFO file batch — new videos and docs
Skyfile Weekly — Pentagon releases third UFO file batch — new videos and docs
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Skyward Signals — Pentagon releases 53 UFO files — what it means for believers
Skyward Signals — Pentagon releases 53 UFO files — what it means for believers
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Brew Beat — Folgers owner cuts prices as coffee deflation hits shoppers
Brew Beat — Folgers owner cuts prices as coffee deflation hits shoppers
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Daily Drip — Brazil rain tightens supply — coffee prices jump
Daily Drip — Brazil rain tightens supply — coffee prices jump
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Daily Grind Club — Rain in Brazil sends coffee prices up — what your cup might cost
Daily Grind Club — Rain in Brazil sends coffee prices up — what your cup might cost
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Daily Grind — Brazil rains stall harvest — coffee prices spike
Daily Grind — Brazil rains stall harvest — coffee prices spike
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Daily Drip — Brazil rains push coffee prices up — your next bag may cost more
Daily Drip — Brazil rains push coffee prices up — your next bag may cost more
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Daily Grind Dispatch — Coffeemaker recall: 17,600 Kidisle units pulled after burn injuries
Daily Grind Dispatch — Coffeemaker recall: 17,600 Kidisle units pulled after burn injuries
View
Daily Drip Dispatch — Burn hazard recall: 17,600 Kidisle coffeemakers pulled after injuries
Daily Drip Dispatch — Burn hazard recall: 17,600 Kidisle coffeemakers pulled after injuries
View
AI policy showdown, US–Iran strikes, and a baseball labor standoff
AI policy showdown, US–Iran strikes, and a baseball labor standoff
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Iran strikes rattle energy markets as AI reshapes economies and risks
Iran strikes rattle energy markets as AI reshapes economies and risks
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AI boom, Serena’s comeback, and a Middle East ceasefire wobble
AI boom, Serena’s comeback, and a Middle East ceasefire wobble
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Israel–Iran flare-up cools markets as AI IPO and chip crunch steal the show
Israel–Iran flare-up cools markets as AI IPO and chip crunch steal the show
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AI's wild week: trillion-dollar IPOs, missile raids, and grid headaches
AI's wild week: trillion-dollar IPOs, missile raids, and grid headaches
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AI's trillion-dollar sprint, a tense Gulf flare-up, and French Open chaos
AI's trillion-dollar sprint, a tense Gulf flare-up, and French Open chaos
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AI reshapes power, jobs and policy — from data centers to the Pentagon
AI reshapes power, jobs and policy — from data centers to the Pentagon
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Oil shock, AI brake calls, and MLB's looming labor dust-up
Oil shock, AI brake calls, and MLB's looming labor dust-up
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Fuel shocks, AI's power hunger, and a chaotic French Open
Fuel shocks, AI's power hunger, and a chaotic French Open
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AI reshapes markets, power and policy — and Ohtani keeps hitting
AI reshapes markets, power and policy — and Ohtani keeps hitting
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AI reshapes markets, jobs, energy and trust — plus sports drama
AI reshapes markets, jobs, energy and trust — plus sports drama
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AI’s energy boom, oil shocks and a shock at Roland Garros
AI’s energy boom, oil shocks and a shock at Roland Garros
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AI's footprint: chips, satellites, the Pope—and a trillion-dollar spin
AI's footprint: chips, satellites, the Pope—and a trillion-dollar spin
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AI's boom, Iran tensions and a French Open shakeup — what to know
AI's boom, Iran tensions and a French Open shakeup — what to know
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Anthropic's $65B raise and the AI shockwaves reshaping markets, jobs, and war
Anthropic's $65B raise and the AI shockwaves reshaping markets, jobs, and war
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AI Hits a Trillion, Baseball Braces for War, Iran Shapes Your Wallet
AI Hits a Trillion, Baseball Braces for War, Iran Shapes Your Wallet
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AI’s power play — from grid strain to papal warnings
AI’s power play — from grid strain to papal warnings
View
Nvidia's $150B Taiwan bet: the AI arms race accelerates
Nvidia's $150B Taiwan bet: the AI arms race accelerates
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Nvidia dividend, AI moral alarm, and Sonny Rollins remembered
Nvidia dividend, AI moral alarm, and Sonny Rollins remembered
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AI ethics, rabies drives, and declassified UFO clips steal the show
AI ethics, rabies drives, and declassified UFO clips steal the show
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Matters.com News for Mike Zeinfeld — May 24, 2026
Matters.com News for Mike Zeinfeld — May 24, 2026
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From AI policing to declassified UFOs: trust, tech and tidy lawns
From AI policing to declassified UFOs: trust, tech and tidy lawns
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Credentials leaked, AI tools race, and Wi‑Fi spying — trust gets tested
Credentials leaked, AI tools race, and Wi‑Fi spying — trust gets tested
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AI policy, a quadrillion-token hack, and culture wars on full display
AI policy, a quadrillion-token hack, and culture wars on full display
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Cyber shocks, Google’s AI pivot, and Disney’s next moves
Cyber shocks, Google’s AI pivot, and Disney’s next moves
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From AI-powered scams to rising dehumanization — what shaped the week
From AI-powered scams to rising dehumanization — what shaped the week
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Talks, deepfakes and dismissed AI suits — reality gets messy
Talks, deepfakes and dismissed AI suits — reality gets messy
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AI risks, Disney’s playbook and a baseball carousel — quick takes
AI risks, Disney’s playbook and a baseball carousel — quick takes
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AI, accountability and security: from chips to courtroom drama
AI, accountability and security: from chips to courtroom drama
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Deepfakes, AI-powered cyber threats, and a BRCA-2 drug-resistance twist
Deepfakes, AI-powered cyber threats, and a BRCA-2 drug-resistance twist
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Deception, AI threats, and Iran’s ripple effects — what to watch today
Deception, AI threats, and Iran’s ripple effects — what to watch today
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Exam chaos, AI moves, and Disney's big design tab
Exam chaos, AI moves, and Disney's big design tab
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AI reshapes markets and security while old mysteries resurface
AI reshapes markets and security while old mysteries resurface
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Strait tensions, AI shakeups and a French Open boycott threat
Strait tensions, AI shakeups and a French Open boycott threat
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AI accountability, crypto rules, and a hantavirus scare — what to watch today
AI accountability, crypto rules, and a hantavirus scare — what to watch today
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AI risks, Iran tensions, and a rescued litter of 1,500 beagles — today’s pivots
AI risks, Iran tensions, and a rescued litter of 1,500 beagles — today’s pivots
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Strait escorts, UFO declassification push, and an AI-fueled security scramble
Strait escorts, UFO declassification push, and an AI-fueled security scramble
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Iran's peace offer, UFO files and AI supply-chain alarms
Iran's peace offer, UFO files and AI supply-chain alarms
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Iran peace gambit, UFO files, AI supply shocks — the week's sparks
Iran peace gambit, UFO files, AI supply shocks — the week's sparks
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Whys (13)

Misinformation
MISINFORMATION

Misinformation matters to Mike because it's 'crazy that we as a society would allow AI to pretend to be humans' and 'absolutely insane that we would take that away from ourselves.'

1mo

Does MISINFORMATION matter to you?

Iran
IRAN

Iran matters to Mike because 'so many complex issues here—this isn't black and white.'

2mo

Does IRAN matter to you?

Art
ART

Mike values art for its role in his daughter's aspirations to be an art major, highlighting its personal significance.

4mo

Does ART matter to you?

dehumanization
DEHUMANIZATION

Dehumanization matters to Mike because 'this is most important now, it's happening everywhere with everyone' and urges, 'if you are generalizing, just stop.'

2mo

Does DEHUMANIZATION matter to you?

Baseball
BASEBALL

Baseball matters to Mike because summer starts with the season and brings excitement—'So excited for baseball season to start summer here - go Cubs!'.

3mo

Does BASEBALL matter to you?

Disney
DISNEY

Mike loves Disney, thinking it brings 'happiness' and creates cherished memories for his family, making it a magical escape they all enjoy.

1y

Does DISNEY matter to you?

Tennis
TENNIS

Mike values tennis for its intensity, mental health benefits, and as a sport he enjoys watching repeatedly, even as background TV.

2mo

Does TENNIS matter to you?

Parenting
PARENTING

Mike thinks Parenting matters because it's 'one of the proudest, most impactful things' he does, revealing the unexpected joy of being a parent.

12mo

Does PARENTING matter to you?

#BeAGuest
#BEAGUEST

Self is available as a guest to discuss creating a new mental health platform, making mental health more approachable for all ages.

3mo

Does #BEAGUEST matter to you?

Ufo
UFO

Mike thinks UFOs matter because 'how are we not talking about all of these UFO sightings?' They 'change our view of the universe' and spark crucial conversations.

1y

Does UFO matter to you?

Education
EDUCATION

Education matters to Mike because 'education is everything,' but values innovation in how and what kids are taught.

7mo

Does EDUCATION matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Artificial Intelligence matters because 'it will change so much for humanity,' but demands 'a vision on how to navigate this transformation.'

9mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Coffee
COFFEE

Mike thinks coffee matters because he 'seriously cannot get by without it' and has 'tried and failed miserably' without it.

12mo

Does COFFEE matter to you?

Takeaways (54)

Mike Zeinfeld Mike Zeinfeld — Thoughts

Where what frustrates you most meets what you care about most — that's where your real work is.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'd trade the bigger salary for work that matched what I believe. No one ever thought to ask what that was.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Every application, I rewrite myself into whoever the posting wants — I've lost the thread of who I actually am at work.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Scrolling for hours keeps me informed about everything except how to move my career forward.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Ten years in, I checked the ladder and realized it was leaning on the wrong wall.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

The promotion came with a title, a raise, and a life I recognized less.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'm good at a job I don't believe in. Nobody warns you that's its own kind of trap.

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Mike Zeinfeld Mike Zeinfeld — Thoughts
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Mike Zeinfeld Mike Zeinfeld — Thoughts

My resume lists everything I've done and nothing about why I did any of it.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

A resume tells you what I can do, not what I actually care about.

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Mike Zeinfeld Mike Zeinfeld — Thoughts
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Mike Zeinfeld Mike Zeinfeld — Thoughts

Being online all day felt like staying informed — mostly it was just distraction with no career payoff.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I read every new thing I'm supposed to care about and I'm still in the exact same place.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Funny how the things that frustrate you most are often exactly where your real purpose is hiding.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

We spend nearly 3 trillion dollars a year on AI and it can't give me a simple out-the-door price on a car.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

The promotion came with a title, a raise, and a life I recognized less.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'd trade the bigger salary for work that matched what I believe. No one ever thought to ask what that was.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I optimized my entire career for a version of success I'm not sure I ever wanted.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

My resume lists everything I've done and nothing about why I did any of it.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Every application, I rewrite myself into whoever the posting wants. I've lost the thread of who I actually am at work.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I spent ten years climbing a ladder I never checked was leaning on the right wall.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'm good at a job I don't believe in, and nobody warned me that's its own kind of trap.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

The best jobs are ones where what matters to my employer also matters to me.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

My resume lists everything I've done and nothing about why I did any of it.

| | |
Mike Zeinfeld Mike Zeinfeld — Thoughts

Being good at a job you don't believe in is its own kind of trap.

| |
Mike Zeinfeld Mike Zeinfeld — Thoughts

I optimized my whole career for a version of success I'm not sure I ever wanted.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Every application, I rewrite myself into whoever the posting wants. I've lost the thread of who I am at work.

| | |
Mike Zeinfeld Mike Zeinfeld — Thoughts

The promotion came with a title, a raise, and a life I recognized less.

| | |
Mike Zeinfeld Mike Zeinfeld — Thoughts

The best jobs are the ones where what your employer cares about lines up with what you care about.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Humans are 99.9% genetically identical, yet we act like we're completely different from each other.

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Mike Zeinfeld Mike Zeinfeld — Thoughts
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Mike Zeinfeld Mike Zeinfeld — Thoughts

We have all this AI and online checkout still "sucks" — that gap is wild to me.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I think it's absolutely insane that we'd let AI pretend to be human and just accept that.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

No one actually wants their children being taught by something they can't tell is real.

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Mike Zeinfeld Mike Zeinfeld — Thoughts
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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'd be completely crushed living a single day without coffee or the garage door opener.

Mike Zeinfeld Mike Zeinfeld — Thoughts

Meta letting fakes exist is them feeding their own customers poison — it wrecks their whole model.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Social platforms wanting a world where fakes exist are giving their own customers poison.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

By 2027 I think B2B will be what AI is now — the next big shift everyone's chasing.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

We've got all this AI and online checkout still "sucks" — that gap says everything.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I think it wasn't Amazon that emptied malls — it was year-round youth sports taking over family weekends.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'd be completely crushed without coffee and the garage door opener — I don't even know who invented them.

Mike Zeinfeld Mike Zeinfeld — Thoughts

I think it's absolutely insane that we'd let AI pretend to be human — especially around children.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Social platforms feeding their own customers fake AI personas are basically poisoning the thing that makes them worth using.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I think what emptied the malls wasn't Amazon — it was kids' sports going seven days a week, 365 days a year.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I don't know who invented coffee or the garage door opener, but going a day without either would completely crush me.

Mike Zeinfeld Mike Zeinfeld — Thoughts

I don't want children being taught by something we can't tell apart from a real person.

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Mike Zeinfeld Mike Zeinfeld — Thoughts
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Mike Zeinfeld Mike Zeinfeld — Thoughts

I think empty malls had more to do with year-round youth sports than Amazon.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

We scheduled childhood into every single day and weekend, and the mall just quietly vanished.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

No one wants children being taught by something we can't tell is real or not.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

Social platforms pushing fakes are feeding their own customers poison — it ends their whole business.

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Mike Zeinfeld Mike Zeinfeld — Thoughts

I'd be completely crushed living a single day without coffee and the garage door opener.

Mike Zeinfeld Mike Zeinfeld — Thoughts

I think it's absolutely insane that we'd let AI pretend to be human and just accept that.

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