Mike Zeinfeld
Person by Mike Zeinfeld
CEO Matters.com, entrepreneur and investor.
About
Mike Zeinfeld is a entrepreneur, investor and consultant. Frustrated with the current state of the news and social networks, one of his project is Matters.com, a new social media platform that helps connect people to who and what matters most. He has...
Mike Zeinfeld is a entrepreneur, investor and consultant. Frustrated with the current state of the news and social networks, one of his project is Matters.com, a new social media platform that helps connect people to who and what matters most. He has worked in verticals such as manufacturing, healthcare, CPG in brand strategy, consulting and technology.
What Matters
Education matters to Mike because 'education is everything,' but values innovation in how and what kids are taught.
Baseball matters to Mike because summer starts with the season and brings excitement—'So excited for baseball season to start summer here - go Cubs!'.
Artificial Intelligence matters because 'it will change so much for humanity,' but demands 'a vision on how to navigate this transformation.'
Iran matters to Mike because 'so many complex issues here—this isn't black and white.'
Mike thinks UFOs matter because 'how are we not talking about all of these UFO sightings?' They 'change our view of the universe' and spark crucial conversations.
Misinformation matters to Mike because it's 'crazy that we as a society would allow AI to pretend to be humans' and 'absolutely insane that we would take that away from ourselves.'
Self is available as a guest to discuss creating a new mental health platform, making mental health more approachable for all ages.
Mike thinks Parenting matters because it's 'one of the proudest, most impactful things' he does, revealing the unexpected joy of being a parent.
Mike values art for its role in his daughter's aspirations to be an art major, highlighting its personal significance.
Dehumanization matters to Mike because 'this is most important now, it's happening everywhere with everyone' and urges, 'if you are generalizing, just stop.'
Mike values tennis for its intensity, mental health benefits, and as a sport he enjoys watching repeatedly, even as background TV.
Mike thinks coffee matters because he 'seriously cannot get by without it' and has 'tried and failed miserably' without it.
Mike loves Disney, thinking it brings 'happiness' and creates cherished memories for his family, making it a magical escape they all enjoy.
Branding matters to Mike because Mike is really interested in how people communicate who they are.
Mental Health is vital; it's 'not an exact science,' yet solving it profoundly impacts 'ourselves, the world and the people we love.'
Books do not really matter to Mike because reading takes time Mike never has.
Mike states veganism is 'not really on my radar' as he enjoys meat, indicating it doesn't matter to him.
Mike thinks music matters because it is 'instant emotion' that resonates deeply, highlighting its essential role in connecting people and expressing feelings.
Mike thinks Cake is 'one of the worst things you can eat,' citing its high calories and lack of satisfaction.
Mike thinks Brian Wilson is a genius, recalling, 'I remember first listening to the Beach Boys and even as a kid thinking this music is from another planet!'
Mike thinks chess 'used to be enjoyable' but now feels it only brings frustration, making him want to 'pull my hair out' when playing.
Sydney Sweeney does not really matter to Mike because he is 'just not interested in her as an actress or following what's going on with her.'
Coffee · Matters.com — Tariffs are landing on your morning cup
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Coffee · Matters.com — Starbucks' fresh playbook for your daily cup
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Coffee · Matters.com — Starbucks' new playbook: simpler, faster, pricier?
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AI money, model shutdowns, and Serena’s Wimbledon wild card
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AI’s power problem: data centers, security scares, and 1B users
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Coffee · Matters.com — Is coffee quietly on the cancer list?
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Coffee · Matters.com — Is your daily cup quietly risky?
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AI's week of talent raids, power crunch and regulatory whiplash
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AI runs the markets, the Pentagon, and the power grid — plus baseball drama
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AI's infrastructure moment: chips, rules, and real-world friction
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AI's appetite: chips, power and a security storm
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SpaceX Buys the AI Coding Crown While Developers Got Owned for a Year
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From MLB trade drama to a US–Iran ceasefire — markets, AI, and weird orbs
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Coffee · Matters.com — Losing the smell of your morning cup
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AI goes to war, to Wall Street, and to Wimbledon — buckle up
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Iran ceasefire ripples: markets, oil, AI controls, and more
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Coffee · Matters.com — Which pick-me-up actually packs the punch?
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AI’s power play: from chip bottlenecks to laws, and a surprise Iran ceasefire
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Coffee · Matters.com — Where your morning run might vanish
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Coffee · Matters.com — When your coffeemaker gets a second act
ViewCoffee · Matters.com — When your go-to stop vanishes: morning ritual disruption
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Coffee · Matters.com — When your corner store goes missing
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Coffee · Matters.com — When your corner store goes bye-bye
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Coffee · Matters.com — Dirty sodas and what they mean for your buzz
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Coffee · Matters.com — When soda steals your morning buzz
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Coffee · Matters.com — When your corner store disappears
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Coffee · Matters.com — What coffee means for your brain and mornings
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Coffee · Matters.com — Low‑dose caffeine is having a moment
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Coffee · Matters.com — Why some foods may shrink your brain
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Coffee · Matters.com — New research: coffee stands apart as ultra-processed foods linked to brain loss
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Coffee · Matters.com — Coffee and your brain: daily sips tied to long-term mental health
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AI's big week: IPO dreams, export bans and an $84.7B bet from Google
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Daily Beanbeat — Folgers owner cuts prices as coffee deflation ripples to your cup
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AI infrastructure squeeze: power, zoning, and export controls
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Pancreatic Cancer Brief — Daraxonrasib trial doubles survival — access expanding now
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Pancreatic Cancer Brief — Daraxonrasib doubles survival in pancreatic cancer trials
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Skywatch Weekly — Pentagon drops third batch of UFO files — what it means for believers
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Close Encounters Club — Grusch returns to Capitol Hill — disclosure ramps up
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Skyfile Weekly — Pentagon releases third UFO file batch — new videos and docs
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Skyward Signals — Pentagon releases 53 UFO files — what it means for believers
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Brew Beat — Folgers owner cuts prices as coffee deflation hits shoppers
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Daily Drip — Brazil rain tightens supply — coffee prices jump
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Daily Grind Club — Rain in Brazil sends coffee prices up — what your cup might cost
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Daily Grind — Brazil rains stall harvest — coffee prices spike
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Daily Drip — Brazil rains push coffee prices up — your next bag may cost more
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Daily Grind Dispatch — Coffeemaker recall: 17,600 Kidisle units pulled after burn injuries
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Daily Drip Dispatch — Burn hazard recall: 17,600 Kidisle coffeemakers pulled after injuries
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AI policy showdown, US–Iran strikes, and a baseball labor standoff
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Iran strikes rattle energy markets as AI reshapes economies and risks
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AI boom, Serena’s comeback, and a Middle East ceasefire wobble
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Israel–Iran flare-up cools markets as AI IPO and chip crunch steal the show
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AI's wild week: trillion-dollar IPOs, missile raids, and grid headaches
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AI's trillion-dollar sprint, a tense Gulf flare-up, and French Open chaos
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AI reshapes power, jobs and policy — from data centers to the Pentagon
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Oil shock, AI brake calls, and MLB's looming labor dust-up
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Fuel shocks, AI's power hunger, and a chaotic French Open
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AI reshapes markets, power and policy — and Ohtani keeps hitting
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AI reshapes markets, jobs, energy and trust — plus sports drama
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AI’s energy boom, oil shocks and a shock at Roland Garros
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AI's footprint: chips, satellites, the Pope—and a trillion-dollar spin
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AI's boom, Iran tensions and a French Open shakeup — what to know
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Anthropic's $65B raise and the AI shockwaves reshaping markets, jobs, and war
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AI Hits a Trillion, Baseball Braces for War, Iran Shapes Your Wallet
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AI’s power play — from grid strain to papal warnings
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Nvidia's $150B Taiwan bet: the AI arms race accelerates
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Nvidia dividend, AI moral alarm, and Sonny Rollins remembered
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AI ethics, rabies drives, and declassified UFO clips steal the show
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Matters.com News for Mike Zeinfeld — May 24, 2026
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From AI policing to declassified UFOs: trust, tech and tidy lawns
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Credentials leaked, AI tools race, and Wi‑Fi spying — trust gets tested
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AI policy, a quadrillion-token hack, and culture wars on full display
ViewCyber shocks, Google’s AI pivot, and Disney’s next moves
ViewFrom AI-powered scams to rising dehumanization — what shaped the week
ViewTalks, deepfakes and dismissed AI suits — reality gets messy
ViewAI risks, Disney’s playbook and a baseball carousel — quick takes
ViewAI, accountability and security: from chips to courtroom drama
ViewDeepfakes, AI-powered cyber threats, and a BRCA-2 drug-resistance twist
ViewDeception, AI threats, and Iran’s ripple effects — what to watch today
ViewExam chaos, AI moves, and Disney's big design tab
ViewAI reshapes markets and security while old mysteries resurface
ViewStrait tensions, AI shakeups and a French Open boycott threat
ViewAI accountability, crypto rules, and a hantavirus scare — what to watch today
ViewAI risks, Iran tensions, and a rescued litter of 1,500 beagles — today’s pivots
ViewStrait escorts, UFO declassification push, and an AI-fueled security scramble
ViewIran's peace offer, UFO files and AI supply-chain alarms
ViewIran peace gambit, UFO files, AI supply shocks — the week's sparks
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Whys (13)
Misinformation matters to Mike because it's 'crazy that we as a society would allow AI to pretend to be humans' and 'absolutely insane that we would take that away from ourselves.'
Does MISINFORMATION matter to you?
Iran matters to Mike because 'so many complex issues here—this isn't black and white.'
Does IRAN matter to you?
Mike values art for its role in his daughter's aspirations to be an art major, highlighting its personal significance.
Does ART matter to you?
Dehumanization matters to Mike because 'this is most important now, it's happening everywhere with everyone' and urges, 'if you are generalizing, just stop.'
Does DEHUMANIZATION matter to you?
Baseball matters to Mike because summer starts with the season and brings excitement—'So excited for baseball season to start summer here - go Cubs!'.
Does BASEBALL matter to you?
Mike loves Disney, thinking it brings 'happiness' and creates cherished memories for his family, making it a magical escape they all enjoy.
Does DISNEY matter to you?
Mike values tennis for its intensity, mental health benefits, and as a sport he enjoys watching repeatedly, even as background TV.
Does TENNIS matter to you?
Mike thinks Parenting matters because it's 'one of the proudest, most impactful things' he does, revealing the unexpected joy of being a parent.
Does PARENTING matter to you?
Self is available as a guest to discuss creating a new mental health platform, making mental health more approachable for all ages.
Does #BEAGUEST matter to you?
Mike thinks UFOs matter because 'how are we not talking about all of these UFO sightings?' They 'change our view of the universe' and spark crucial conversations.
Does UFO matter to you?
Education matters to Mike because 'education is everything,' but values innovation in how and what kids are taught.
Does EDUCATION matter to you?
Artificial Intelligence matters because 'it will change so much for humanity,' but demands 'a vision on how to navigate this transformation.'
Does ARTIFICIAL INTELLIGENCE matter to you?
Mike thinks coffee matters because he 'seriously cannot get by without it' and has 'tried and failed miserably' without it.
Does COFFEE matter to you?
Takeaways (54)
Where what frustrates you most meets what you care about most — that's where your real work is.
I'd trade the bigger salary for work that matched what I believe. No one ever thought to ask what that was.
Every application, I rewrite myself into whoever the posting wants — I've lost the thread of who I actually am at work.
Scrolling for hours keeps me informed about everything except how to move my career forward.
The promotion came with a title, a raise, and a life I recognized less.
I'm good at a job I don't believe in. Nobody warns you that's its own kind of trap.
Ten years in, I checked the ladder and realized it was leaning on the wrong wall.
My resume lists everything I've done and nothing about why I did any of it.
The best jobs are ones where what matters to your employer also matters to you.
Funny how the things that frustrate you most are often exactly where your real purpose is hiding.
We spend nearly 3 trillion dollars a year on AI and it can't give me a simple out-the-door price on a car.
Scrolling all day keeps me informed about everything except how to actually move my career forward.
Being online all day felt like staying informed — mostly it was just distraction with no career payoff.
I read every new thing I'm supposed to care about and I'm still in the exact same place.
A resume tells you what I can do, not what I actually care about.
The promotion came with a title, a raise, and a life I recognized less.
I'd trade the bigger salary for work that matched what I believe. No one ever thought to ask what that was.
I optimized my entire career for a version of success I'm not sure I ever wanted.
I'm good at a job I don't believe in, and nobody warned me that's its own kind of trap.
Every application, I rewrite myself into whoever the posting wants. I've lost the thread of who I actually am at work.
I spent ten years climbing a ladder I never checked was leaning on the right wall.
My resume lists everything I've done and nothing about why I did any of it.
The best jobs are ones where what matters to my employer also matters to me.
Every application, I rewrite myself into whoever the posting wants. I've lost the thread of who I am at work.
My resume lists everything I've done and nothing about why I did any of it.
The promotion came with a title, a raise, and a life I recognized less.
I optimized my whole career for a version of success I'm not sure I ever wanted.
Being good at a job you don't believe in is its own kind of trap.
Humans are 99.9% genetically identical, yet we act like we're completely different from each other.
The best jobs are the ones where what your employer cares about lines up with what you care about.
We have all this AI and online checkout still "sucks" — that gap is wild to me.
I think by 2027, B2B will be what AI is now — the next big shift everyone's chasing.
I think it wasn't Amazon that emptied the malls — youth sports going 365 days a year did.
I'd be completely crushed living a single day without coffee or the garage door opener.
Meta letting fakes exist is them feeding their own customers poison — it wrecks their whole model.
No one actually wants their children being taught by something they can't tell is real.
I think it's absolutely insane that we'd let AI pretend to be human and just accept that.
We've got all this AI and online checkout still "sucks" — that gap says everything.
By 2027 I think B2B will be what AI is now — the next big shift everyone's chasing.
I think it wasn't Amazon that emptied malls — it was year-round youth sports taking over family weekends.
I'd be completely crushed without coffee and the garage door opener — I don't even know who invented them.
Social platforms wanting a world where fakes exist are giving their own customers poison.
I think it's absolutely insane that we'd let AI pretend to be human — especially around children.
I think what emptied the malls wasn't Amazon — it was kids' sports going seven days a week, 365 days a year.
I don't know who invented coffee or the garage door opener, but going a day without either would completely crush me.
I don't want children being taught by something we can't tell apart from a real person.
Social platforms feeding their own customers fake AI personas are basically poisoning the thing that makes them worth using.
I think it's absolutely insane that we'd let AI pretend to be human and not even be able to tell the difference.
We scheduled childhood into every single day and weekend, and the mall just quietly vanished.
I think empty malls had more to do with year-round youth sports than Amazon.
I'd be completely crushed living a single day without coffee and the garage door opener.
Social platforms pushing fakes are feeding their own customers poison — it ends their whole business.
No one wants children being taught by something we can't tell is real or not.
I think it's absolutely insane that we'd let AI pretend to be human and just accept that.
Opinions (5)
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👍👍Strongly agreedHeather Johnson says [mental health] matters: "I go to a therapist, I don't care. I'll say it all day long."1 month ago
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👍👍Strongly agreedI'm into technology, but I don't want it to replace what makes us human.1 month ago